What marketers need to know about new domain extensions
Charles Stryker, CEO of The Venture Development Center, Inc., says he thinks the key to future direct marketing success will Big Data mining.
Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their personal data, according to a Feb. 13 survey from TRUSTe. The report, the Consumer Confidence Edition, is the first installment of a quarterly index from the privacy management company.
Groupon's initial public offering (IPO) last month raised $700 million, the largest IPO by an Internet company since Google's in 2004 generated $1.7 billion. Many are now questioning, in spite of the IPO's success, whether the daily deals site will continue its upward trajectory or if this is simply a honeymoon period before reality sets in.
US advertising expenditures increased by 3.2% to $71.5 billion in the first half of 2011, with Internet media accounting for about half of that gain, according to market research firm Kantar Media. Internet display ad spending jumped 12.9% and paid search spending grew by 8.6%, according to the report.
Beam Global Spirits & Wine launched the "Beamfire Sweepstakes" on October 15 to interactively promote its Jim Beam Black Double Aged Bourbon. The company worked with interactive agency Zezza Network on the effort.
Disney Online is decorating its four mother- and family-targeted websites to promote Halloween ideas and products for parents and families. The company is promoting costume, craft and recipe ideas through the end of October on Family.com, FamilyFun.com, BabyZone.com and Kaboose.com, as well as running a contest.
US Cellular launched an integrated campaign, "The Belief Project," on October 1 including direct mail, e-mail, newsletters, text messaging, bill inserts and outbound calls to consumers. It also features television, radio and print ads.
Verizon and Motorola launched a sweepstakes tied to the next Super Bowl to further customer engagement.
Retailer Toys "R" Us is asking "kids to help kids" in a Halloween campaign created with UNICEF. The effort, created in-house, includes direct mail, a microsite, in-store promotions, online marketing and social media. It launched September 16.
Marketers will be able to create a deeper level of engagement with consumers through Twitter's revamped website, which industry experts say is a welcome change.
PepsiCo has named the winners of its first PepsiCo10 incubator program, which is matching its brands with media, communications and technology entrepreneurs to create digital media and social marketing programs. Here's no surprise: many of the winning companies operate under the direct marketing umbrella.
Brands are more likely to turn to direct marketing agencies for external social media planning and execution help than advertising, digital, PR and media planning and buying shops, according to a study conducted by PRWeek and public relations agency MS&L.
Virtual goods are becoming big business for the companies making them, as well as the marketers willing to attach themselves to social games, according to a report in 'The New York Times.'
The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn't just for health nuts. The $25 million campaign playfully uses the tag line, "Eat 'em like junk food."
Chocolate maker Lindt USA launched an integrated campaign August 29 with tennis star Roger Federer to promote its 'The Perfect Match' sweepstakes.
Nearly three-quarters (74%) of IBM's business partners told the company they realize the number of social media outlets is growing, precipitating the need for them to increase their educational scope in that area.
Digital music club eMusic will launch an integrated marketing campaign this fall with new AOR Sarkissian Mason, a digital creative agency. The company will try to differentiate itself from other music services with the effort.
Pizza Hut launched a sweepstakes and instant win game August 16 for the 'If I Can Dream' web series in an effort to engage younger audiences. The restaurant chain worked with its digital agency of record IMC2 on the effort.
About.com's Minskoff on the Web portal's branding campaign derived from 'timeless human behavior'
Lawmakers and federal regulators have signaled online consumer privacy, including "do-not-track" legislation, could soon become a legislative priority.
Developing an e-mail newsletter takes careful planning, including variations on content to reach disparate audiences with the right message to spur response, maintain interest and ultimately increase sales.
Online food destination site Delish.com launched its first social game on Facebook August 4. The site, jointly operated by Hearst Magazines Digital Media and MSN, partnered with VoxPop, a social gaming firm, on the initiative.
Months ago, we profiled PepsiCo's move away from a traditional Super Bowl ad in favor of the philanthropy-focused "Refresh Project," which promised millions of dollars for good causes.
Sears has launched a back-to-school integrated marketing campaign aimed at tweens to drive in-store sales.
Sears Holdings Co. has launched a Facebook e-commerce application for its Sears and Kmart retail brands targeting incoming college freshmen. Called 'Campus 2010,' the platform allows incoming college students to connect with their soon-to-be roommates to virtually decorate their dorm rooms using Sears and Kmart products.
Livescribe launched a multimillion-dollar integrated marketing effort July 19 to back the release of its Echo smartpen. It is the technology company's first significant launch since the release of its debut product two years ago. Agency T3 developed the campaign.
Omnicom Media Group has partnered with Google to buy display ads for clients through the search giant's ad exchange, according to the Wall Street Journal.
Though my interest in soccer is passive at best, and in that sense on par with the national average, I can certainly sympathize with the countries on the receiving end of some of the terrible calls made throughout the tournament - botched offside flags, legitimate goals disallowed, spill after poorly acted spill leading to cards and subsequent suspensions.
Marketers are increasingly using web-based sweepstakes and contests in their integrated marketing campaigns, bringing a classic direct marketing tactic to consumers via the Internet.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.