Internet Marketing

Brand marketers rethink e-commerce

Chantal Todé November 06, 2009

Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales.
 

HP developing behavioral tool

Carol Krol November 06, 2009

Hewlett-Packard, a marketer that has moved 40% of its ad budget to the digital space, is beta-testing i-catcher, a behavioral tool that it plans to launch in March 2010. I-catcher charts consumers' attention to each piece of content on a Web page. Some HP customers are using the product in beta, but the company would not reveal the identity of those clients.
 

IAB challenges bill that could expand FTC's power

Dianna Dilworth November 04, 2009

The Internet Advertising Bureau (IAB) is raising concerns about a new bill currently being considered in Congress that would potentially expand the power of the Federal Trade Commission (FTC).
 

Online retailers to see increased sales, but more work for them, says Forrester

Cara Wood November 03, 2009

Online holiday sales will increase this year, but marketers will have to work harder for each buyer than last year, according to the 2009 US Online Holiday Retail Forecast, released by Forrester Research on November 2. The research company's report, based on an online survey fielded in August of 4,723 US adults, projects an 8% growth rate for November and December US online retail sales.
 

American Heart Association takes 'hands-on' approach to life-saving

Cara Wood November 03, 2009

The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.
 

Agencies partner to launch social media service for pharma companies

Cara Wood October 28, 2009

Extrovertic and Virilion announced a joint venture on October 28, called EV Healthcare, to help healthcare companies implement digital and social media marketing campaigns. The service, based in New York, has just begun marketing to prospective clients, said Pfizer veteran Dorothy Wetzel, co-founder and executive marketer at Extrovertic.
 

Youth basketball finds an online home on iHoops.com

Mary Elizabeth Hurn October 28, 2009

IHoops, the official joint youth basketball initiative of the NBA and NCAA, has launched iHoops.com, the online hub for parents, players, coaches, officials and administrators of youth basketball programs nationwide.
 

Get ready to test the mobile search waters

Gregg Stewart, SVP of interactive, TMP Directional Marketing October 26, 2009

Soon, most of the expected 191 million Americans carrying a mobile device will be searching for everything local on their phone — an opportunity for marketers to dip their toe into the mobile search waters.
 

FTC: Don't expect payment guidelines to result in anti-blogger sweeps

Frank Washkuch October 26, 2009

Rich Cleland, assistant director of the FTC's division of advertising practices, told Click Z this month that bloggers shouldn't expect a witch hunt, because the FTC doesn't have the ability to carry one out.
 

DMNews chats with Amy Kennedy, VP of marketing at Wine.com

October 26, 2009

DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations
 

Ford drives success with social media

Carol Krol October 19, 2009

Ford Motor Company, a 106-year-old mainstay of American manufacturing that has long relied on traditional media to promote its product lines, has a fairly sophisticated approach to social media. The carmaker says its strategy hinges on a dual philosophy of both being present in the conversation and consistency in execution.
 

Dos and Don'ts: Online copywriting

October 16, 2009

Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.
 

How to make Twitter measurable

Evan Gerber, Principal Experience Design Consultant, Molecular October 13, 2009

More than ever, hard numbers are necessary to demonstrate success. They are incontrovertible, easy to communicate, and can point out what is or is not working. For new media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing.
 

Web-based retailer Joolwe.com launches online loyalty program

Mary Elizabeth Hurn October 12, 2009

Year-old online jewelry retailer Joolwe.com launched its first loyalty reward program on October 9. The company launched the program to increase its customer base.
 

Leave online cart abandonment behind

October 12, 2009

E-commerce retailers have long been frustrated with consumers' propensity to fill an online shopping cart, only to get cold feet at the checkout screen. Four experts offer potential solutions to this problem
 

Jamba Juice launches "Feel good" integrated effort

Dianna Dilworth October 07, 2009

Hoping to add a little joy to consumers' lives during the recession, Jamba Juice debuted the "Fall feel good moments" campaign on October 5. The integrated initiative ties to the brand's core message of "making people feel good" by giving them vouchers for various services, including coupons for products, tickets for subway rides and an umbrella for a rainy day.
 

HopeMongers launches Web community to connect donors with charitable projects

Chantal Todé October 06, 2009

Nonprofit group HopeMongers launched an online community on October 5 to connect donors with community projects around the world. The portal enables consumers to donate as little as $10 and allows them to track the progress of their gifts using social media tools.
 

Intel launches live chat banner campaign aimed at IT community

Mary Elizabeth Hurn October 05, 2009

Intel launched a two-day online ad campaign on October 5, in which consumers can chat directly with the company's experts via banner ads on targeted Web sites. The effort targets IT decision makers and influencers. For two hours on both of the campaign's days, October 5 and 6, Intel experts are available to answer questions via live chat within an expandable banner ad.
 

First-half Web ad spend down 5.3% to $10.9 billion, say IAB, PricewaterhouseCoopers

Dianna Dilworth October 05, 2009

US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first six months of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers.
 

What Worked: Embarq uses video strategy to reach customers

Carol Krol September 28, 2009

Embarq, a high-speed Internet provider, wanted to use social networking to appeal to its customers online and form relationships with them. It operates in 18 states including Washington, Nevada, Florida, Pennsylvania and New Jersey, so finding its 3.5 million customers also presented a challenge.
 

Putting a brand on Web metrics

Carol Krol September 28, 2009

Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it
 

Toolbox: Tips on mobile, social media, CRM and Internet marketing

September 28, 2009

Getting customers on board with your mobile initiative, improving process for more sales and more
 

Find pieds-à-terre online

September 28, 2009

Second Porch, a Web site for vacation housing rentals, is using social media for lead generation. The new Facebook app, called "Rent & Trade Vacation Homes," calls on consumers to "find a home" directly from the Facebook app. Consumers can then save housing finds to their "My Second Porch" pages. They can also share any of the houses they find to their Facebook walls.
 

DM vets 21st Century and PCH to test social

Cara Wood September 28, 2009

Insurance provider 21st Century Auto Insurance and Publisher's Clearing House — each with more than 50 years of direct mail marketing experience — are partnering on a multiyear affinity program that has both companies trying new tactics in social media.
 

YAI revamps site for better engagement

Chantal Todé September 25, 2009

Nonprofit the YAI Network has integrated its relaunched Web site with its online marketing, fundraising and advocacy system, with the goal of better engaging visitors.
 

We did the mash, against our will

Nathan Golia September 24, 2009

The Oriental Trading Company, a catalog and e-commerce seller of party and novelty products, has launched a microsite, MonsterMashUp.com.
 

Internet advertising to garner 15% share of global ad spend in 2010

Carol Krol September 22, 2009

Internet advertising will reach $64.7 billion next year, accounting for about 15% of global measured advertising spending, according to research from GroupM, the parent company of WPP media agencies Mediaedge:cia and MindShare. Ad spending will increase in both search and mobile, and the continuing ad spending decline in traditional media will increase Web advertising's increase in share, according to the report.
 

Yahoo to launch global brand awareness effort

Dianna Dilworth September 22, 2009

Yahoo will launch a global marketing campaign to build worldwide brand awareness on September 28. The company announced the effort at Advertising Week on September 22. The campaign, which boasts a $100 million ad budget across traditional and digital media for the next 15 months, seeks to make Yahoo, in the words of CEO Carol Bartz, "the center of people's online lives."
 

Data powers social media marketing

Cara Wood September 21, 2009

There are a number of reasons social media appeals to today's marketers: it's affordable, it's engaging for consumers and it's immediate. However, the real appeal of digital social marketing has been driven by new applications of data for targeted messaging and features that resonate with users. One recent example of this is TVGuide.com's September 16 launch of a widget using Facebook Connect, an open API from the social networking site.
 

Dos and Don'ts: Webserts

Nathan Golia September 20, 2009

Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel.
 

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