Internet Marketing

AOL to ax 2,500 jobs

Dianna Dilworth November 19, 2009

AOL is planning to reduce its staff by one third, which will result in a loss of 2,500 jobs.
 

Cramer-Krasselt wins Crocs business, plans campaign for Q1 2010

Dianna Dilworth November 19, 2009

Footwear manufacturer Crocs has selected interactive agency Cramer-Krasselt as its global agency of record. The brand will launch a campaign, aided by the agency, early next year. C-K's Chicago office will handle brand strategy, creative, interactive, online, media planning and buying, as well as PR.
 

Coca-Cola to send 'Happiness Ambassadors' around the world in social media effort

Dianna Dilworth November 18, 2009

Coca-Cola will run a social media campaign in which three brand ambassadors will spend next year traveling the world and documenting their trip on the Web. Armed with a blog and a video camera, the group's steps will be tracked on Expedition206.com, where fans can follow the journey and find out more information about the ambassadors and their efforts.
 

Bordeaux positions its wines as young, affordable

Dianna Dilworth November 17, 2009

Trying to reposition its products' brand image from old and expensive to young and affordable, the Bordeaux wine region of France is running a campaign called "Life Goes Better with Bordeaux." The effort incorporates an interactive Web site, display ads and social media along with in-store and event marketing to acquire younger customers.
 

Guitar Center revises Web wish lists for holiday shopping season

Dianna Dilworth November 17, 2009

Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres.
 

IAB releases new "Ad Unit Guidelines 2009 Update"

Dianna Dilworth November 16, 2009

The Interactive Advertising Bureau (IAB) has released its new "Ad Unit Guidelines 2009 Update." The new guidelines include the perspective of creative agencies, who gave their input for the first time, joining the media agencies and publishers who have historically been a part of the process.
 

Welch's juices up brand marketing with digital effort

Cara Wood November 13, 2009

Juice maker Welch's, which spent $4 million online last year, launched its "Real. Grape. Goodness" integrated effort, November 12. It includes TV, online and print components.
 

Regulators, marketers seek to clarify pharma's marketing role on social media at hearings

Matthew Arnold, senior editor, Medical Marketing and Media November 13, 2009

Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic.
 

OfficeMax brings back 'ElfYourself' campaign

Dianna Dilworth November 12, 2009

OfficeMax has relaunched its popular 'ElfYourself' holiday campaign in a move to connect the brand with holiday gift shopping in time for the season. The campaign, which is in its fourth year, launched on November 10 on 'Ellen' and is being promoted through a Web site, e-mail effort, in-store signage, insert media and social media. The initiative, which runs through January 15, is aimed at helping OfficeMax retain and acquire customers.
 

Retail, financial sectors to spend most on interactive through 2014: Forrester

Dianna Dilworth November 11, 2009

Interactive marketing will grow at a 16% compound annual growth rate over the next five years, but the retail and financial services sectors will continue to have the largest share of overall interactive marketing spend at a combined 32%, according to a Forrester Research report released this week.
 

Visa integrated campaign ties to Vancouver Olympic Games

Dianna Dilworth November 09, 2009

Visa is conducting an integrated campaign for the 2010 Olympic Games in Vancouver to urge consumers to use the company's credit and debit cards while traveling there. The effort builds on Visa's effort for the 2008 Beijing Olympic Games, which used the tagline, "Go World."
 

US nonprofits add digital to holiday arsenal

Frank Washkuch November 09, 2009

With consumers' budgets already stretched thin by the recession, many nonprofit marketers are adding digital elements to their end-of-year fundraising efforts. For instance, the United Way recently launched a partnership with Games that Give, a casual gaming site that gives consumers an avenue to donate to charity.
 

Embrace crowdsourcing successfully

Matthew Greeley, CEO and founder, Brightidea.com November 09, 2009

Companies need to be smart about their innovation strategies and look at their innovation initiatives as a key brand touch point. Plenty of organizations have tried to implement an open innovation strategy of their own, yet how many truly succeed? Whether it's Chrysler Listens or Change.org, some organizations are still struggling to become effective. Without knowing the right methods and processes when launching open innovation initiatives, crowdsourcing can lose its potential for turning innovation into actionable ideas.
 

DMNews speaks with Alisa Jacoby, senior brand manager, Eight O'Clock Coffee

November 09, 2009

Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a quiz.
 

Sports themes score for b-to-b

Nathan Golia November 09, 2009

Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.
 

'Best Job' campaign worthy of the hype

Mike Brzozowski, EVP of CRM, Draftfcb November 09, 2009

Who says direct marketing is boring? Perhaps one of the most innovative and unusual campaigns in recent history started as a direct marketing campaign. I'm referring to the "Best Job in the World" campaign by CumminsNitro Brisbane for Queensland Tourism. With a limited budget of only $1.7 million, the agency was tasked with promoting Queensland's Hamilton Island as a desirable tourist destination.
 

Q3 declines don't tell digital story

Mary Elizabeth Hurn November 09, 2009

Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.
 

Brand marketers rethink e-commerce

Chantal Todé November 06, 2009

Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales.
 

HP developing behavioral tool

Carol Krol November 06, 2009

Hewlett-Packard, a marketer that has moved 40% of its ad budget to the digital space, is beta-testing i-catcher, a behavioral tool that it plans to launch in March 2010. I-catcher charts consumers' attention to each piece of content on a Web page. Some HP customers are using the product in beta, but the company would not reveal the identity of those clients.
 

IAB challenges bill that could expand FTC's power

Dianna Dilworth November 04, 2009

The Interactive Advertising Bureau is alerting constituent groups to a bill in Congress that could expand the power of the Federal Trade Commission.
 

Online retailers to see increased sales, but more work for them, says Forrester

Cara Wood November 03, 2009

Online holiday sales will increase this year, but marketers will have to work harder for each buyer than last year, according to the 2009 US Online Holiday Retail Forecast, released by Forrester Research on November 2. The research company's report, based on an online survey fielded in August of 4,723 US adults, projects an 8% growth rate for November and December US online retail sales.
 

American Heart Association takes 'hands-on' approach to life-saving

Cara Wood November 03, 2009

The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.
 

Agencies partner to launch social media service for pharma companies

Cara Wood October 28, 2009

Extrovertic and Virilion announced a joint venture on October 28, called EV Healthcare, to help healthcare companies implement digital and social media marketing campaigns. The service, based in New York, has just begun marketing to prospective clients, said Pfizer veteran Dorothy Wetzel, co-founder and executive marketer at Extrovertic.
 

Youth basketball finds an online home on iHoops.com

Mary Elizabeth Hurn October 28, 2009

IHoops, the official joint youth basketball initiative of the NBA and NCAA, has launched iHoops.com, the online hub for parents, players, coaches, officials and administrators of youth basketball programs nationwide.
 

Get ready to test the mobile search waters

Gregg Stewart, SVP of interactive, TMP Directional Marketing October 26, 2009

Soon, most of the expected 191 million Americans carrying a mobile device will be searching for everything local on their phone — an opportunity for marketers to dip their toe into the mobile search waters.
 

FTC: Don't expect payment guidelines to result in anti-blogger sweeps

Frank Washkuch October 26, 2009

Rich Cleland, assistant director of the FTC's division of advertising practices, told Click Z this month that bloggers shouldn't expect a witch hunt, because the FTC doesn't have the ability to carry one out.
 

DMNews chats with Amy Kennedy, VP of marketing at Wine.com

October 26, 2009

DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations
 

Ford drives success with social media

Carol Krol October 19, 2009

Ford Motor Company, a 106-year-old mainstay of American manufacturing that has long relied on traditional media to promote its product lines, has a fairly sophisticated approach to social media. The carmaker says its strategy hinges on a dual philosophy of both being present in the conversation and consistency in execution.
 

Dos and Don'ts: Online copywriting

October 16, 2009

Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.
 

How to make Twitter measurable

Evan Gerber, Principal Experience Design Consultant, Molecular October 13, 2009

More than ever, hard numbers are necessary to demonstrate success. They are incontrovertible, easy to communicate, and can point out what is or is not working. For new media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing.
 

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