Marketers want to incorporate viral video, but seek more ways to measure it. Vicki Powers finds out where this emerging sector stands.

Global audience and content network Adconian Media Group has acquired KTV Digital Media, a production studio and operator of video destination sites. Together the companies will form their own content development and syndication arm to be called RedLever.

Proclivity's Sheldon Gilbert discusses the nuances of behavioral targeting.

TNS, a global market information and insight group, has announced the launch of what it called a new generation of online advertising monitoring tools. The program combines cookie tracking technology with TNS' 6th Dimension Panel to enable accurate analysis of online ad consumption.

Social media such as online communities, blogs, video and widgets are redefining how internet users engage the interactive world and, as a result, how marketers must approach multichannel campaigns.

Pharmaceutical companies have been slow to fully embrace digital market­ing, but healthcare-related digital strategies are poised to gain momentum in 2009, according to Mary Ann Belliveau, manag­ing director, health vertical, at Google.

DelMonte's Meow Mix brand cat food has debuted a new interactive campaign to go along with its "Think Like a Cat" game show and to promote the launch of its Wholesome Goodness product line.

Web analytics has expanded to include surveys that provide direct customer feedback about online behavior.

Sam Decker, CMO of Bazaarvoice, discusses how user-generated online reviews worked to increase Office Depot's paid search revenue

As the latest in a series of steps that has changed the use of video and long-form footage online, Google opened YouTube up to search ads last week, allowing advertisers to tie their com­mercials to specific words entered into YouTube's search box.