Today, more and more marketers and agencies are turning to ad networks. Prices tend to be lower than buying advertising directly from publishers and the networks boast a vast online footprint. Starting to experiment with and choose your network(s) can be overwhelming. Here, our experts offer tips on how to make smart choices when it comes to online ads.

DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign

Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it

Rutgers Business School is betting on the Web to gain students, says the school's marketing director, Eric Koomen.

Experts discuss how to improve your reputation with Twitter, remain competitive in a slow economy and more.

Marketers of software-as-a-service platforms bring consumer tactics to b-to-b when looking to highlight the advantages of their offerings

Sub Rosa chief creative Michael Ventura shares thoughts on RedStamp.com's social media campaign and Tourism Ireland's direct mail piece.

Tolithia Kornweibel, director of online marketing at Esurance, discusses the firm's growing commitment to geo-targeted promotions based on its strong performance in tests.

TV marketers no longer can rely on launch-time buzz. They must reach viewers year-round where their product is consumed — online.

Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.