Internet Marketing, 2.1 Percent of Companies 1999 Ad Spend

Share this article:
Internet advertising increased 85.9 percent in 1999 to $1.9 billion from $1.1 billion in 1998, according to the latest findings released by CRMinteractive, a division of Competitive Media Reporting, New York.


As a result of this increase, Internet spending made up 2.1 percent of the $89.2 billion spent on advertising last year.


Online and computer-related companies spent the most, $663 million -- Microsoft lead the pack with $36.2 million in advertising, followed by e-commerce companies, $278.4 million, and financial companies, $191.7 million.


The biggest nontech spender was General Motors, which spent $21.4 million online last year.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.