Internet Debit Card Use Overtakes Credit

Share this article:
Visa debit card e-commerce transactions surpassed credit for the first part of 2005 -- 52 percent debit versus 48 percent credit -- showing a greater level of consumer comfort with using readily available funds for online purchases.


Second-quarter debit e-commerce transactions also jumped 38 percent over the year-ago period, while debit e-commerce sales volume grew 40.5 percent, according to Visa USA.


All told, online and offline debit transactions currently account for 46 percent of the dollar volume running through the Visa network in the United States.


Visa has reported success with its Verified by Visa product, which has seen its share of e-commerce transactions grow 230 percent in the past year versus 33 percent growth for Visa e-commerce transactions in the same period.


Verified by Visa is a cardholder authentication service that helps protect Visa debit and credit card numbers against unauthorized use. This product is claimed to have played a key role in driving payment card fraud to its lowest rate: less than 5 cents per $100.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.