Marketers should consider shifts in spending when configuring their marketing mix.
As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that trend, said Tim Westergren, founder and CSO of Pandora Radio, during his March 27 morning keynote address at Re:Think, The Advertising Research Foundation's annual convention in New York City.
US advertising expenditures increased by 3.2% to $71.5 billion in the first half of 2011, with Internet media accounting for about half of that gain, according to market research firm Kantar Media. Internet display ad spending jumped 12.9% and paid search spending grew by 8.6%, according to the report.
ZenithOptimedia softened its global and US ad spending predictions for this year in forecasts released July 13. The media services company predicted that US advertisers will increase spending 2.1% to $165 billion this year, down from its April forecasted growth of 2.5%. The firm also predicted global ad spending will grow 4.1% to $471 billion in 2011, down 1% from its April predictions.
US Internet advertising revenue reached a record high of $6.4 billion in the third quarter, according to statistics from the Internet Advertising Bureau, a digital advertising industry group. Revenue was up 17% year-over-year in Q3.
Marketers are hoping that online advertising self-regulation initiatives announced last month will increase trust and transparency with consumers, and government.
Beam Global Spirits & Wine launched the "Beamfire Sweepstakes" on October 15 to interactively promote its Jim Beam Black Double Aged Bourbon. The company worked with interactive agency Zezza Network on the effort.
Yahoo acquired Dapper, maker of a display ad creation platform, on October 5. Financial terms were not disclosed.
PepsiCo has named the winners of its first PepsiCo10 incubator program, which is matching its brands with media, communications and technology entrepreneurs to create digital media and social marketing programs. Here's no surprise: many of the winning companies operate under the direct marketing umbrella.
The Campbell Soup Company is conducting the 'It's Amazing What Soup Can Do' campaign, using a sweepstakes to attract younger consumers. The overall effort includes mobile marketing, TV, print, online, radio and in-store media.
Brands are more likely to turn to direct marketing agencies for external social media planning and execution help than advertising, digital, PR and media planning and buying shops, according to a study conducted by PRWeek and public relations agency MS&L.
Forbes Media will market its just-released iPad application through e-mail, Forbes.com, its print magazine and social media beginning this week.
Century 21 Real Estate decided to fully renovate its marketing strategy as the housing crunch and the recession were bearing down on the US economy in 2008. First, it had to sell that idea to its own people.
Yahoo launched a new display ad unit today that will run on a user's login page. The ad unit is a full-page ad that runs as a background to the Yahoo login page.
US Internet advertising revenues hit $5.9 billion in the first quarter of 2010, a 7.5% year-over-year increase and an all-time high for the period, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
US Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) released on May 4 a discussion draft of legislation that would codify numerous industries' use of consumer data on the web.
Microblogging platform Twitter, which launched its Promoted Tweets advertising service earlier this month, announced its acquisition of Cloudhopper, a SMS infrastructure company, on April 23.
Yahoo has hired Blake Irving as the portal's chief product officer. He will join the company May 17.
AOL launched the beta version of the Advertising.com Ad Desk display platform on April 19. The Web services company developed the platform after soliciting feedback from brand and direct response advertising agencies and marketers in recent months.
As CEO of a fast-growing sales and marketing contact database, I scan TweetDeck and other social media platforms each morning to find what digital marketers are saying about us, our competition and the tagged threads about the industry. It has become impossible to imagine running a business without this level of access and transparency.
ZenithOptimedia upgraded its global advertising spending forecast for this year, 2011 and 2012, predicting total increases of 2.2%, 4.1% and 5.3%, respectively. The agency also predicted that Internet advertising will continue to take a greater portion of ad expenditures for the next three years.
Time Inc. acquired StyleFeeder, a shopping search engine, earlier this month in a move to diversify the publisher's revenue stream and take advantage of the growing apparel and accessories market. Financial terms of the deal were not disclosed.
Dating sites Date.com, Matchmaker.com and Amor.com have launched a pre-Valentine's Day campaign, partnering with Internet celebrity and philologist Marina Orlova to give registrants the chance to win a date with the Web celebrity.
As Yahoo awaits approval of a final search deal with Microsoft, it's planning to release two updates to its search marketing platform, which will roll out sometime between January 19 and January 26. The first update is a feature called Importing Campaigns that will let advertisers migrate search campaigns created in Google's platform for use on Yahoo's search platform without the need for a new ad.
Quantcast has raised $27.5 million in a third round of venture funding, led by Cisco Systems and Polaris Venture Partners.
The Federal Trade Commission, Visa and the Better Business Bureau are warning consumers about deceptively designed "negative option" Web marketing and e-mail offers.
Global advertising spending forecasts indicate that the industry can take a small breath of relief looking to 2010.
Advertising spending forecasts for next year represent the first glimmer of hope that the ad market will finally stabilize after an unprecedented downturn. Three leading industry prognosticators weighed in with predictions for next year: ZenithOptimedia said advertising spending will grow globally by 0.9% in 2010 to nearly $448 billion; GroupM predicted similar growth (0.8%) to $448 billion; and Magna Global had a more optimistic prediction of a 6% global advertising increase to $380 billion.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
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