Internet advertising to garner 15% share of global ad spend in 2010

Share this article:

Internet advertising will reach $64.7 billion next year, accounting for about 15% of global measured advertising spending, according to research from GroupM, the parent company of WPP media agencies Mediaedge:cia and MindShare. Ad spending will increase in both search and mobile, and the continuing ad spending decline in traditional media will increase Web advertising's increase in share, according to the report.

In the US, digital advertising will account for 17% of total spending in 2010, compared to 15.4% percent this year and 13.9% in 2008, according to the report. The 2010 figure represents an estimated $24.4 billion in digital advertising, a 7% increase over this year.

Asked if the recession was contributing to a growth in online ad spending, Adam Smith, futures director of GroupM, replied, “You bet.”

“People are spending less, and more carefully – so search volumes are up and conversions are down,” he said. “Absolute growth in online revenue is also coming despite straight budget cuts from many large traditional advertisers and despite dime-a-dozen oversupply of eyeballs from many Web sites pressing down on prices advertisers pay for online display space.”  

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.