Internet Advertising Eclipses TV Growth

Share this article:
Internet advertising revenues grew 141 percent last year over the $1.9 billion generated in 1998, ending its fifth year as an advertising medium by hitting the $4.6 billion mark, according to a report conducted by PricewaterhouseCoopers.


Television's first five years saw the medium hit an inflation adjusted $3.7 billion in ad revenue.


According to the report, categories which led online ad spending included consumer-related, 31 percent; financial services, 17percent; computing, 16 percent; new media, 12 percent; and business services, 7 percent.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.