Internet Advertising Eclipses TV Growth

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Internet advertising revenues grew 141 percent last year over the $1.9 billion generated in 1998, ending its fifth year as an advertising medium by hitting the $4.6 billion mark, according to a report conducted by PricewaterhouseCoopers.


Television's first five years saw the medium hit an inflation adjusted $3.7 billion in ad revenue.


According to the report, categories which led online ad spending included consumer-related, 31 percent; financial services, 17percent; computing, 16 percent; new media, 12 percent; and business services, 7 percent.
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