Internet Ad Sales See Modest Rise

Share this article:
Internet ad spending is rising 7 percent this year over 2000, according to a report released yesterday by eMarketer, New York.


The market research firm projected that online ad purchases will top $7.6 billion by the end of 2001, up from the $7.1 billion the industry saw last year. EMarketer said it used data from more than 50 research firms to reach this conclusion.


According to the firm's Online Advertising Report, cost-per-thousand banner ads continue to decline, almost 75 percent of Web advertising space goes unsold, 99.7 percent of banner ads are not clicked on and nearly 90 percent of Internet ads are direct-response-oriented.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.