The Google -EarthLink partnership to blanket San Francisco with Wi-Fi should be viewed as the first of many Google forays into broadband delivery. Given its growing infrastructure and objectives, it's not a huge reach to envision Google someday providing broadband access to the entire planet. Moreover, while its mottos, Organizing the world's information and Don't be evil, sound consumer-friendly, perhaps give 'em access, get 'em hooked, then give 'em ads might be more on target. It may speak to the true business motivation behind Google's broadband access initiatives.