The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.
Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition.
Just as aspiring Olympians begin their training years in advance, the marketing departments of global Olympic partners are already planning campaigns for next year's games.
FedEx will acquire Polish courier company Opek Sp. z o.o, likely finalizing the sale in late summer, said Jess Bunn, manager of investor relations at FedEx. Bunn did not disclose terms of the acquisition.
As a foreigner in Istanbul, you are always regarded as a tourist — and in a way, you can learn a lot about direct marketing, too.
Diesel wants customers to know that finding items to "like" on Facebook is no longer limited to the digital world. Brick-and-mortar customers are now able to scan a quick response (QR) code next to each product across stores in Spain to register that they like the item on Facebook, just as they would an online product.
For two Saturdays in May, McDonald's and Tribal DDB Stockholm gave pedestrians in Stockholm's Stureplan, a busy intersection in the city center, the opportunity to interact with a digital billboard using their mobile phones.
DRTV media firm Gotham Direct has opened an office in London, agency president Greg Messerle said July 20. The four-person office will help the agency expose US clients to European markets and attract European clients that want more exposure in the US, he said. The agency is also planning to open a Shanghai office next summer.
Pitney Bowes launched its marketing global services division last December to better support its individual business units, which each have their own marketing team.
Paul Kemshell, cofounder of WRM Media, a global email vendor and list broker based in the UK, discusses current trends in email marketing in Britain and how it compares to the US.
Founding Proximity London partners Duncan Gray and Elly Woolston, along with planner Steven Dodds, have founded United, an agency catering to clients looking to have a positive impact on society in addition to commercial success.
Using Starbucks' size for good, BBDO brought 156 countries together at the exact same time to raise money and awareness to help fight AIDS in Africa.
From Australia's track record in Cannes' direct category to many other international advertising and marketing shows, you'll more than likely find Australia sitting somewhere near the top, if not at the top of the final tally in the DM categories.
For the generation who is growing up googling everything, the Yellow Pages is a big, antiquated book your folks used to find stuff. Aim Proximity's task was to keep the Yellow brand alive in the hearts and minds of this generation.
I recently had the privilege of being invited to judge both the Caples Awards in New York and, more recently, recently the Australasian AWARD Awards in Sydney.
Spanish airline Spanair surprised nearly 200 passengers on one of its flights from Barcelona to the Canary Islands as part of its "Unexpected Luggage" campaign, developed by Shackleton.
Coastguard New Zealand looked to RAPP/Tribal New Zealand to demonstrate how difficult it is to save a life at sea, and attract vital public support.
An Amnesty International campaign used stark "Fence" artwork to encourage the public to sign an online petition in support of Troy Davis, who has been on death row for 19 years despite possible holes in the evidence that convicted him. Visitors to Amnesty's site can read about Davis' case and other causes.
Important Indian holidays fall in October and November, so Lufthansa introduced a campaign to celebrate Indian food.
The Society for the Prevention of Cruelty to Animals in Hong Kong partnered with DDB and Tribal DDB to raise awareness of battery-farming practices in Hong Kong and elsewhere with the "Think Your Place is Small?" campaign. The campaign offers recipients a perspective on chickens' homes in captivity.
Portrait software announced this week that T-Mobile has begun using its Portrait Uplift Optimizer tool to target prospects with more efficient retention offers.
Direct marketing agencies and service providers are looking to China and the Asia-Pacific region with renewed interest.
An investigation by Canada's Privacy Commissioner found that Google violated Canadian privacy laws when one of its Street Car engineers mistakenly collected data from unsecured Wi-Fi networks.
Billabong's "I Surf Because" digital campaign sought to build the surf company's customer database through user-generated submissions. As visitors registered at ISurfBecause.com, Billabong could track location, viewed content and time spent on site.
McDonald's research and testing indicated that although it did not have brand recognition when it came to chicken wings in China, consumers preferred the taste of its wings to others.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.