International

Caples: Courage Inspires Creativity

Caples: Courage Inspires Creativity

The 2012 Caples Courageous Summit & Reveal celebrated the most courageous direct marketing campaigns from across the globe.

Art gallery puts a personal, musical spin on email invites

Art gallery puts a personal, musical spin on email invites

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Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition.

After Olympics, marketers train for next campaigns

After Olympics, marketers train for next campaigns

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Just as aspiring Olympians begin their training years in advance, the marketing departments of global Olympic partners are already planning campaigns for next year's games.

FedEx to acquire Polish courier Opek

FedEx to acquire Polish courier Opek

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FedEx will acquire Polish courier company Opek Sp. z o.o, likely finalizing the sale in late summer, said Jess Bunn, manager of investor relations at FedEx. Bunn did not disclose terms of the acquisition.

Switzerland - Turkey direct: international adventures in advertising

Switzerland - Turkey direct: international adventures in advertising

As a foreigner in Istanbul, you are always regarded as a tourist — and in a way, you can learn a lot about direct marketing, too.

Diesel elicits 'likes' in Spain

Diesel elicits 'likes' in Spain

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Diesel wants customers to know that finding items to "like" on Facebook is no longer limited to the digital world. Brick-and-mortar customers are now able to scan a quick response (QR) code next to each product across stores in Spain to register that they like the item 
on Facebook, just as they would an online product.

McDonald's boosts billboard

McDonald's boosts billboard

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For two Saturdays in May, McDonald's
 and Tribal DDB Stockholm gave pedestrians in Stockholm's Stureplan, a busy intersection in the city center, the opportunity to interact with a digital billboard using their mobile phones.

Gotham Direct opens London office, plans Shanghai presence for 2012

Gotham Direct opens London office, plans Shanghai presence for 2012

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DRTV media firm Gotham Direct has opened an office in London, agency president Greg Messerle said July 20. The four-person office will help the agency expose US clients to European markets and attract European clients that want more exposure in the US, he said. The agency is also planning to open a Shanghai office next summer.

Pitney Bowes launches unit to improve marketing efficiency 


Pitney Bowes launches unit to improve marketing efficiency 


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Pitney Bowes launched its marketing global services division last December to better support its individual business units, which each have their own marketing team.

Q&A: Paul Kemshell, cofounder, WRM Media

Q&A: Paul Kemshell, cofounder, WRM Media

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Paul Kemshell, cofounder of WRM Media, a global email vendor and list broker based in the UK, discusses current trends in email marketing in Britain and how it compares to the US.

Former Proximity London partners launch United

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Founding Proximity London partners Duncan Gray and Elly Woolston, along with planner Steven Dodds, have founded United, an agency catering to clients looking to have a positive impact on society in addition to commercial success.

BBDO New York - Starbucks Love Project

BBDO New York - Starbucks Love Project

Using Starbucks' size for good, BBDO brought 156 countries together at the exact same time to raise money and awareness to help fight AIDS in Africa.

A direct view from down under, pt. 2 of 2

A direct view from down under, pt. 2 of 2

From Australia's track record in Cannes' direct category to many other international advertising and marketing shows, you'll more than likely find Australia sitting somewhere near the top, if not at the top of the final tally in the DM categories.

Aim Proximity - Yellow Chocolate

Aim Proximity - Yellow Chocolate

For the generation who is growing up googling everything, the Yellow Pages is a big, antiquated book your folks used to find stuff. Aim Proximity's task was to keep the Yellow brand alive in the hearts and minds of this generation.

A direct view from down under, pt. 1 of 2

A direct view from down under, pt. 1 of 2

I recently had the privilege of being invited to judge both the Caples Awards in New York and, more recently, recently the Australasian AWARD Awards in Sydney.

Spanair taps demographics to deliver holiday surprise

Spanair taps demographics to deliver holiday surprise

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Spanish airline Spanair surprised nearly 200 passengers on one of its flights from Barcelona to the Canary Islands as part of its "Unexpected Luggage" campaign, developed by Shackleton.

RAPP/Tribal New Zealand - Live Rescue

RAPP/Tribal New Zealand - Live Rescue

Coastguard New Zealand looked to RAPP/Tribal New Zealand to demonstrate how difficult it is to save a life at sea, and attract vital public support.

Amnesty 'Fence' art educates

Amnesty 'Fence' art educates

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An Amnesty International campaign used stark "Fence" artwork to encourage the public to sign an online petition in support of Troy Davis, who has been on death row for 19 years despite possible holes in the evidence that convicted him. Visitors to Amnesty's site can read about Davis' case and other causes.

Lufthansa's 'Flavors of India' shows flights to India

Lufthansa's 'Flavors of India' shows flights to India

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Important Indian holidays fall in October and November, so Lufthansa introduced a campaign to celebrate Indian food.

SPCA in Hong Kong appeals to the craving for more space

SPCA in Hong Kong appeals to the craving for more space

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The Society for the Prevention of Cruelty to Animals in Hong Kong partnered with DDB and Tribal DDB to raise awareness of battery-farming practices in Hong Kong and elsewhere with the "Think Your Place is Small?" campaign. The campaign offers recipients a perspective on chickens' homes in captivity.

T-Mobile turns to Portrait tool in Austria

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Portrait software announced this week that T-Mobile has begun using its Portrait Uplift Optimizer tool to target prospects with more efficient retention offers.

Agencies eye growth in Asia-Pacific

Agencies eye growth in Asia-Pacific

Direct marketing agencies and service providers are looking to China and the Asia-Pacific region with renewed interest.

Google Street View car violates Canadian privacy

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An investigation by Canada's Privacy Commissioner found that Google violated Canadian privacy laws when one of its Street Car engineers mistakenly collected data from unsecured Wi-Fi networks.

Billabong raises digital surf

Billabong raises digital surf

Billabong's "I Surf Because" digital campaign sought to build the surf company's customer database through user-generated submissions. As visitors registered at ISurfBecause.com, Billabong could track location, viewed content and time spent on site.

McDonald's combines social with cultural tastes in China

McDonald's combines social with cultural tastes in China

McDonald's research and testing indicated that although it did not have brand recognition when it came to chicken wings in China, consumers preferred the taste of its wings to others.

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