International Pavilion Not Dead After All

Share this article:
The International Pavilion will return to the Direct Marketing Association's 86th Annual Conference & Exhibition this fall.


The DMA earlier had said the pavilion would not return after surveying exhibitors at last year's show. The number of exhibitors in the pavilion had declined over the past few years as many migrated to the main floor where they felt they received better exposure.


A second survey of exhibitors completed this month showed renewed interest for the pavilion, though it was unknown how many had committed to exhibit.


The DMA reopened the issue after James Thornton, managing director of Mailing Lists (Asia) Ltd. and International Mailings Ltd., asked the association to survey exhibitors a second time. Thornton said eliminating the pavilion would signal that the DMA is no longer interested in supporting international direct marketing activity.


The show is Oct. 12-15 in Orlando, FL.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.