International move for Yahoo Mobile

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Yahoo Mobile is growing its business by expanding its services into new countries and with new product offerings.

After announcing the expansion at the Mobile World Congress in February, Yahoo Mobile's new personalized mobile homep­age is now available in eight countries across Europe, Asia and the Americas including the US, Canada, the UK, Germany, France, India, Indonesia and the Philippines, with additional localized versions expected to launch over the next several months.

In addition, Yahoo's mobile Web page will now be available across more than 300 devices with HTML-enabled mobile brows­ers at new.m.yahoo.com.

The online giant also has a new mobile app for iPhone. And further, a Yahoo Mes­senger application will soon be available for the iPhone so that iPhone users can chat via instant message.

“Consumers around the globe are demanding compelling mobile Internet services that offer increased personaliza­tion,” said David Ko, SVP of Yahoo Mobile, in a statement.

The new Yahoo Mobile offering will expand advertising media space by creating more dis­play impressions. These impressions have the capa­bility to generate rich media ads through functions, such as send to a friend, locate a dealer, clicking to call the advertiser directly, or the abil­ity to learn more information about the advertiser's offer.

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