International Lists for February 1998

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HLB Presents Wisden


Cricket Monthly File


UPPER MONTCLAIR, NJ -HLB has been named manager of the Wisden Cricket Monthly reader list, identifying 8,000 contacts in the UK.


The list is predominantly male, and individuals are aged between 25-45 years. They have disposable incomes, are interested in sports and read quality publications.


The Wisden Cricketer's Almanac is a sporting yearbook which has been published since 1864.


Contact Maria Alves-Schemetow at HLB, a subsidiary of the WWAV Rapp Collins Group, 251 Park Street, 2nd Floor, Upper Montclair, NJ 07043. The telephone number is 973-746-1497. The fax number is 973-744-3290.


For more information, circle No.


Direct Media Presents


Softline GMBH File


GREENWICH, CT -Direct Media International has been appointed manager of the Softline Software file, identifying 710,000 German names at home and business addresses.


Softline Software is an award winning German computer Software catalog, offering a wide range of Software used by business and high-end home users. Buyers have purchased products to help enhance their multimedia, graphics and communications abilities.


Most Softline customers are fluent in English and have higher than average personal incomes.


The file includes 100,000 last 12 month buyers, 41,000 last 12 month prospects and 5,900 E-mail addresses. Available selects include home, business, gender and product type.


Contact Pat Sabatino at Direct Media Inc., 200 Pemberwick Road, Greenwich, CT 06830. The telephone number is 203-532-1000.


For more information, circle No.


Cyberbuilders-Canadian


Offered by 21st Century


FARMINGDALE, NY -21ST Century Marketing is introducing the 70,717-name Cyberbuilders-Canadian list.


This file names high level executives, including IT Professionals, MIS Directors and Network Administrators, who are directly responsible for purchasing Web related hardware and software. These individuals spend between $5,000 and $500,000 annually on the latest networking tools and many have budgets in excess of $10 million.


Available selections include gender, and business and home addresses.


Contact Mike Wolfert at 21st Century Marketing, 1750 New Highway, Farmingdale, NY 11735-1512. The telephone number is 516-293-8550. The fax number is 516-293-8974. E-mail: postmaster@21stcm.com. Web Site: www21stcm.com.


For more information, circle No.


Business Magazine Expires


in South Africa From Prescon


JOHANNESBURG -The Prescon Group is offering the Business Magazine Expires file.


This file reveals contacts in the South African business community who are former subscribers to business publications.


The list has 4,900 names, and selections include geographic area and gender.


Contact The Prescon Group, Sherwood House, Greenacres, Corner Victory & Rustenburg Roads, Victory Park, Johannesburg, 2195, RSA.


For more information, circle No.


Database Marketing Manages


International EMAP List


BOHEMIA, NY -Database Marketing Concepts is offering the International EMAP file, consisting of over 1 million names on more than 40 subscriber, attendee and database files of the business-to-business market in the UK, Europe and Asia.


These business executives are decision makers and purchasers of various products relating to their line of business.


Available selections include country, title, business type, products purchased, company size, computers-operating systems on site and annual budget.


Contact Database Marketing Concepts, 30 Floyd Run, Bohemia, NY 11716. The telephone number is 516-218-0389. The fax number is 516-218-0395.


For more information, circle NO.


Schober Presents File of


Consumer Names in Switzerland


STUTTGART, Germany -Schober Direct Marketing has made available the Schober Consumer Names Switzerland list.


This file identifies 2,410,833 men and 1,805,534 women in Switzerland. Also, 1,963,706 one person households and 1,948,725 two person households.


Selections include gender, age bracket, academic title, professional status, professions, family structure, size of household and purchase power.


Other selections include telephone numbers, mobile phone owners and fax numbers, as well as spending habits, mail order purchases, car or motorcycle owners and subscribers. Available Regional data encompasses province, postcode, size of community and type of living area.


Contact Schober D & G Direct Media GmbH + Co., Hirschlanden, Max-Eyth-Strasse 6-10, D-71254 Ditzingen/Stuttgart. The telephone number is +49 7156 304 237. The fax number is +49 7156 304 431/459.


For more information, circle No.


J.R. Direct Manages


UK Puzzle Players File


DELTA, BC -J.R. Direct Response International is offering the Leader Direct UK Puzzle Competition Players file.


This file names puzzle players who have entered puzzles and contests offering cash prizes. The list consists of 5,000 names, all of which were generated via direct mail.


Contact J.R. Direct Response International Inc., Suite 1, 4703 51st Street, Delta, BC, V4K 2W1, Canada. The telephone number is 604-940-0277. The fax number is 604-946-1419.


For more information, circle No.


Cornerstone Introduces


S.I.R. Catalog File


TORONTO -S.I.R. Mail Order, a leading Canadian outdoor outfitter, has selected Cornerstone to Manage its 80,000-name subscriber file.


The 70-year-old catalog, which is mailed to a predominantly male audience, features 300 pages of hunting, fishing, hiking, backpacking and camping products. The Spring catalog is mailed in March and the annual catalog is mailed in June.


Eighty percent of the buyers are at rural addresses, the average unit of purchase is $120 and 65 percent purchase by credit cards.


Contact David Oh at Cornerstone, 2300 Yonge Street, Box 2465, Suite 2005, Toronto, Ontario, M4P 1E4. The telephone number is 416-932-9555. The fax number is 416-932-9566.


For more information, circle NO.


HLB Oversees Selfridge


Card Holders-UK File


UPPER MONTCLAIR, NJ -HLB List Broking, a subsidiary of the WWAV Rapp Collins Group, is offering the Selfridge file.


This file is comprised of over 140,000 Selfridge department store gold credit card holders. The majority are over 45 and are homeowners. Over 30 percent have a household income of over $60,000 per year.


Selections include recency, geographic area and gender.


Contact Maria Alves-Schemetow at HLB List Broking, 251 Park Street, 2nd Floor, Upper Montclair, NJ 07043. The telephone number is 973-746-1497. The fax number is 973-744-3290.


For more information, circle NO.


MLA Presents Outlook


Magazine Subscribers in India


HONG KONG -Outlook magazine has named Mailing Lists (Asia) Ltd. as manager of its 119,000-name file of active subscribers in India.


Outlook is a weekly news magazine published in India since October 1995. The magazine focuses on current affairs, international and business news, society, sports, arts and special features.


The list names individuals who are well educated, affluent and are frequent travelers.


Contact Jason J. Martin at Mailing Lists (Asia) Ltd., 6/F Sea Bird House, 28 Wyndham Street, Central, Hong Kong. The telephone number is +852 2524 1208. The Fax number is +852 2524 9202. E-mail: mla@mlaltd.com


For more information, circle No.


The following item includes art


Cornerstone Debuts Atlantic


Progress Magazine File


TORONTO -Cornerstone has made available the 13,500-name Atlantic Progress active subscribers file.


This file identifies qualified by-request subscribers to a regional business magazine published eight times a year. The magazine consists of feature articles, special supplements and reqular departments covering events and economic trends pertaining to Atlantic businesses, and spotlights the personalities who run and operate them.


Readers are business professionals and community leaders within Atlantic Canada who are interested in, and respond to, regional and national issues that affect business growth and wealth creation in the Atlantic Provinces.


Contact David Oh at Cornerstone, 2300 Yonge Street, Box 2465, Suite 2005, Toronto, Ontario, M4P 1E4. The telephone number is 416-932-9555. The fax number is 416-932-9566.


For more information, circle No.


Direct Media Updates


Barnes & Noble File


GREENWICH, CT -Direct Media International has updated its Barnes & Noble file. The list now names 36,539 international buyers and 13,326 international inquirers.


These individuals are affluent, well-educated buyers of consumer books. These individuals have purchased hardcover and paperback books covering a wide variety of subjects incuding history, math & science, religion and philosophy, as well as compact discs, cassettes, videos and gifts.


The average unit of sale is $105, payable in US funds only. Names are available in Europe, Asia, Latin America, Pacific, Middle East and Africa.


Contact Pat Sabatino at Direct Media International, 200 Pemberwick Road, Greenwich, CT 06830. The telephone number is 203-532-1000.


For more information, circle No.


DataBase Management Presents


LAP International Subscribers


NEW YORK -DataBase Management has been appointed manager of the LAP International Subscribers file, identifying readers of LAP Spanish language periodicals.


The list names 96,721 consumers and 9,102 businesses around the globe who are active, paid subscribers to LAP's general interest Spanish language periodicals. These names are selectable by country, gender and telephone number. The business portion of the file includes agents, universities, schools, media and writers.


Contact Cindy Lin, Angela Lopez or Femina Jivraj at DataBase Management, 301 Park Avenue South, New York, NY 10010. The telephone number is 388-8830. The fax number is 388-8855.


For more information, circle No.


List Services Introduces Canadian


Fitness Magazine Group File


BETHEL, CT -List Services Corporation has been selected to manage the 26,000-name Weider Health & Fitness Magazine Group file, consisting of Canadian direct mail responsive readers.


The group of publications in this file include Muscle & Fitness, Flex, Men's Fitness, Shape, Shape Cooks, Jump, Living Fit, Prime Health & Fitness, Fit Pregnancy and Senior Golfer.


This file identifies men and women who have an average age of 35, and a median income of $45,000-$50,000. The average subscription price is $23.96.


Selects include age, income and lifestyle, and the list is continuously updated with new publications.


Contact List Services Corporation, 6 Trowbridge Drive, PO Box 516, Bethel, CT 06801. The telephone number is 203-743-2600. The fax number is 203-778-4299.


For more information, circle No.


Asian Profiles Database


Managed by MLA


HONG KONG -Mailing Lists (Asia) Ltd. is offering the Asian Profiles Database, identifying businessmen & Consumers in the Asia Pacific.


The list names 516,128 English speaking, wealthy Asian Consumers and key corporate decision makers from 15 different Asian countries.


This file was developed by an Asian company specializing in on-line Credit reporting, market research and merger & Acquisition services. The database is response generated via a combination of phone calls and fax requests for confirmation and clarifications of existing database information.


Selections include corporate buying habits, owners of luxury assets, investors in Asia, Asia's millionaires, business travelers, senior executive career women and entrepreneurs/business owners in Asia.


The list is updated continuously.


Contact Jason J. Martin at Mailing Lists (Asia) Ltd., 6/F Sea Bird House, 28 Wyndham Street, Central, Hong Kong. The telephone number is +852 2526 1208. The fax numbers are +852 2524 9177 and 9202. E-mail: mla@mlaltd.com


For more information, circle No.


Direct Media Updates


Executive Newsletters Int'l


Greenwich, CT -The Executive Newsletters International file, consisting of 81,115 international subscribers and buyers, has been updated by Direct Media International.


This predominantly male file names subscribers to general interest business newsletters. Individuals are senior international business executives and buyers of books on a variety of topics.


All publications are printed in the English language and all named customers are English-speaking. All contacts are at business addresses.


Contact Pat Sabatino at Direct Media International, 200 Pemberwick Road, Greenwich, CT 06830. The telephone number is 203-532-1000.


For more information, circle No.


Learning Company Software Buyers


Database Managed by MMS


HARROW, UK -Marketing and Media Solutions has been appointed manager of The Learning Company Software Buyers Database, identifying over 400,000 buyers of specialised software products in the UK.


Products purchased include The Oxford Interactive Encyclopedia, the Learn to Speak Series, various Learning Games, including the Reader Rabbit character and several other software titles.


This list names individuals who own their own PCs and have purchased software products. Areas of interest include reference/lifestyle, business, productivity, utility, medical, languages, education and games.


Available selections include recency, business, consumer and geographic area. The list is updated quarterly.


Contact Paul Calvert or Paul Cowan, Marketing and Media Solutions Limited, 4-6 Peterborough Road, Harrow, Middelsex, HA1 2BQ. The telephone number is +44 181 426 9855. The fax number is +44 181 423 3589.


For more information, circle No.


Direct Media Manages


Pfeiffer European File


GREENWICH, CT -Direct Media International is offering the Pfeiffer European File, consisting of 10,044 attendees and bookbuyers.


Pfeiffer & Company offers seminars and conferences on corporate education on the topics of management, leadership, negotiation, career development, communication, training and strategy.


Attendees include top and mid-level executives, consultants and training directors. These individuals have attended seminars or are buyers or inquiries of development products and services from Pfieffer.


The list includes 2,248 names in Europe, 6,543 names in the UK and 1,253 in the rest of the world.


The majority of contacts are at business addresses. The average unit of sale is $300-350, and the list is updated monthly.


Contact Pat Sabatino at Direct Media International, 200 Pemberwick Road, Greenwich, CT 06830. The telephone number is 203-532-1000.


For more information, circle No.


British Skiers File


Available Through HLB


UPPER MONTCLAIR, NJ -HLB, a subsidiary of WWAV Rapp Collins Group, has been selected to manage the British Skiing Enthusiasts list.


This list contains 38,500 names of skiing and snowboarding fans in the 18-45 year old range. These individuals have an average income of over $45,000.


The list is comprised of attendees to ski shows and readers of Britain's Daily Mail Ski Magazine. Many readers responded to the Daily Mail Ski Magazine survey seeking lifestyle information.


Eighty percent of these individuals spend two or more weeks a year skiing, and many are credit card holders.


Contact Maria Alves-Schemetow at HLB, 251 Park Street, 2nd Floor, Upper Montclair, NJ 07043. The telephone number is 973-746-1497. The fax number is 973-744-3290.


For more information, circle No.


International Correspondence Schools


File Handled by Cornerstone


TORONTO -Cornerstone has been chosen list manager of the 29,612-name International Correspondence Schools French records (ICS) file.


This file identifies French speaking male and female inquirers and buyers of correspondence educational programs. These individuals have responded to ads featured in print, direct mail and on TV.


The participants in the ICS Learning Program can select from over 45 courses including high school, accounting, English as a second language, medical secretary and computers.


The list names 16,306 females and 11,179 males, and offers many selections including age and telephone numbers.


Contact David Oh at Cornerstone, 2300 Yonge Street, Box 2465, Suite 2005, Toronto, Ontario, M4P 1E4. The telephone number is 416-932-9555. The fax number is 416-932-9566.


For more information, circle No.


Rubin Response Presents


On-Line Resource File


SCHAUMBURG, IL -Rubin Response Management Services has made available the Development Exchange file, featuring 31,802 international members and 7,756 Canadian members.


The Development Exchange is an on-line resource for programmers and developers worldwide. The Development Exchange offers over 5,000 development tools, links to over 1,000 developer sites, reviews of WinDev tools, trade show and user group information, chat groups, live, interactive forums with developers worldwide and the on-line development magazine, Avatar.


The average site visit is over ten minutes, with an average of 20 pages of content reviewed, for a total of 67,000 pages viewed daily.


Contact Rubin Response Management Services, Inc., 1111 Plaza Drive, Schaumburg, IL 60173. The telephone number is 847-619-9800. The fax number is 847-619-0149.


For more information, circle No.


AllMedia Oversees Information


Technology Report Buyers-Canada File


PLANO, TX -AllMedia International has been appointed the exclusive list manager for the Computer Technology Research Corp.(CTR)-Information Technology Report Buyers-Canada file.


CTR is an international publishing and research company specializing in the publishing and marketing of reports and newsletters on information technologies, such as intranets, the Internet, the World Wide Web, networking, security, operating systems and systems management.


The file consists of 2,684 direct mail sold information technology report buyers. These individuals hold titles such as CIO, VP of Information Systems, Director of Computers and Network Manager. They work in all industries, including computer manufacturing and software and service companies, as well as medium-to-large sized business and government organizations.


The majority of contacts are at business addresses and include job titles.


Contact Louise Niermann at AllMedia Inc., 4965 Preston Park Boulevard, Suite 300, Plano, TX 75093. The telephone number is 972-612-4060. The fax number is 972-612-4061. E-mail: lniermann@allmediainc.com.


For more information, circle No.


Prescon Manages Investment


Subscriber in South Africa


JOHANNESBURG -Prescon List Management has been named to manage the 6,500-name Investment Subscribers file, identifying active subscribers in South Africa.


These individuals have purchased a range of financial handbooks. The list offers phone and fax numbers and consists of executives.


Available selections include geographic area, home language, gender and telephone and fax numbers. The list is updated regularly and is SPL cleaned.


Contact The Prescon Group, Sherwood House, Greenacres, Corner Victory & Rustenburg Roads, Victory Park, Johannesburg, 2195, RSA. The telephone number is +27 11 782 9237. The fax number is +27 11 782 2039. E-mail: rsalists@iafrica.com.


For more information, circle No.


Schober Handles Atelier


Goldner Schnitt File


STUTTGART, Germany -The Atelier Goldner Schnitt file, identifying larger sized female mail order buyers in Germany is being managed by Schober Direct Marketing.


The mail order catalog, Atelier Goldner Schnitt, targets women with problem figures who are unable to find clothes in their sizes in retail shops and department stores. Through adverts, these women receive a written invitation to order an expensive fashion catalog.


The list consists of 1,097,845 names, with 240,000 last six months hotline names, 579,986 multi-buyers, 517,859 one- time buyers and 183,372 1996 prospects.


Contact Schober D & G Direct Media GmbH + Co., Hirschlanden, Max-Eyth_Strasse6-10, D-71254 Ditzingen/Stuttgart. The telephone number is +49 7156 304 237. The fax number is +49 7156 304 431/459.


For more information, circle No.
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