International Internet Acquires Auctionfirst.com

Share this article:
Direct retail marketing operator International Internet Inc., Boca Raton, FL, this week bought a majority interest in online auctioneer Auction Concepts Inc. (http://www.auctionfirst.com) for an undisclosed sum.


This corresponds with the strategy it announced last month, wherein it laid out plans to form separate subsidiaries or joint ventures in order to affiliate with investment partners who can offer management opportunities and investment capital to help the company expand into new Internet areas.


Auction Concepts, which generates its revenue from a variety of listings fees charged to sellers and a commission fee based on the final selling price of merchandise, is International Internet's first acquisition in what it hopes will be a long line of similar investments.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.