International Heritage Turns to Direct Marketing
IHI, Raleigh, NC, will now market its consumer, sports and telecommunications products through infomercials and direct mail. The company has not determined whether it will develop these services internally or contract with outside vendors. The conversion will occur as soon as a business plan is completed and is contingent on additional capital being raised.
IHI is compiling a house list from its prior sales contacts to provide a universe for mailings.