International Heritage Turns to Direct Marketing

Share this article:
Attempting to distance itself from SEC allegations of a pyramid scheme, network marketing company International Heritage Inc. has shed its sales force of 175,000 representatives and started converting into a direct marketing company.


IHI, Raleigh, NC, will now market its consumer, sports and telecommunications products through infomercials and direct mail. The company has not determined whether it will develop these services internally or contract with outside vendors. The conversion will occur as soon as a business plan is completed and is contingent on additional capital being raised.


IHI is compiling a house list from its prior sales contacts to provide a universe for mailings.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.