International DM

MoneyGram expands loyalty program into Canada

Mary Elizabeth Hurn November 06, 2009

Global payment company MoneyGram International has launched its MoneyGram Rewards program in Canada. The program currently runs in the US, Germany, Spain and France. Users can sign up for the program by phone, Web or at an agent location. Users receive a loyalty card that tracks the number of money transfers the user completes. Users receive a 5% discount on the money transfer fee for the third through fifth transfers and a 10% discount on the sixth transfer and any thereafter.
 

FedEx promotes services with international effort

Frank Washkuch November 02, 2009

FedEx is conducting an international advertising effort promoting the shipper as a reliable partner during an uncertain economic period. The effort, which uses the tagline "FedEx delivers to a changing world," contains digital elements and a microsite. The initiative, which launched last month, is targeting small-to-medium businesses and influencers in the UK, Germany, South Korea, Japan, Brazil, China and Mexico.
 

LoyaltyOne nabs stake in Brazilian loyalty firm

Mary Elizabeth Hurn October 19, 2009

Alliance Data-owned company LoyaltyOne has acquired a 29% stake in CBSM, Companhia Brasileria De Servicos De Marketing, which operates Brazil-based loyalty program Dotz. Terms of the agreement, which was signed in early October, were not disclosed.
 

ANZ Bank 'gettingUthru' by Rapp New Zealand

September 23, 2009

Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives.
 

Creative solutions from Rail Europe, LL Bean, Sprinkler Warehouse

September 14, 2009

Organic's group creative director Sacha Reeb discusses recent campaigns from Rail Europe, LL Bean and Sprinkler Warehouse
 

British Airways "Face-to-face" with Agency.com

September 01, 2009

With the help of Agency.com for digital promotion, British Airways recently launched its "Face-to-face" campaign, a contest that gives small business owners the chance to earn a flight anywhere in the world to take their business to the next level with in-person meetings.
 

Creative solutions from RedStamp.com, Tourism Ireland

August 31, 2009

Sub Rosa chief creative Michael Ventura shares thoughts on RedStamp.com's social media campaign and Tourism Ireland's direct mail piece.
 

Keeping pace with mainstream social media

Cara Wood August 31, 2009

Social network membership is growing among Americans, according to a recent Forrester Research study. The most rapid growth has occurred among consumers 35 and older; however, all ages and demographics use social networking sites regularly.
 

Meetings granted

August 31, 2009

British Airways has extended its "Face-to-Face" campaign, a nonprofit effort to promote entrepreneurship in tough times, by launching "Business Opportunity Grants." It worked with digital agency Agency.com to create a dedicated microsite at www.ba.com/facetoface, as well as an online ad campaign that features display ads that link to the microsite.
 

FT to launch Wealth in the US

Lauren Bell August 27, 2009

On October 16, the Financial Times will launch a US edition of its FT Wealth magazine. The quarterly, which focuses on luxury living and wealth management, will be sent for free to select FT readers as part of their subscriptions to the newspaper and will also be placed at select newsstands.
 

Women's Health SA launch backed by multichannel push

Cara Wood August 21, 2009

The launch of a new fitness magazine in South Africa is beginning with an online-only debut on September 9 and will be followed by a direct mail push. Women's Health South Africa, a venture from Rodale Inc and South African publisher Touchline Media, will first appear on newsstands there on October 21.
 

Royal Mail: Add a dimension by Proximity London

August 20, 2009

Royal Mail asked Proximity London to convince UK advertisers that direct mail is far from dead, and is an effective tool when used as part of an integrated campaign. Proximity creative director Duncan Gray explains the 3-D microsite campaign.
 

Sony Quantum Code by Euro RSCG Australia

August 18, 2009

To promote the release of Sony Pictures' James Bond film "Quantum of Solace" down under, Euro RSCG Australia capitalized on the simultaneous launch of QR codes throughout the country.
 

People News from BBDO, Coda Auto, mcgarrybowen, Fathom, Euro Discovery, Rapp

August 18, 2009

Stoller leaves Organic for BBDO...Martin leaves VW for Coda...mcgarrybowen taps planning director...Fathom gets boost for enterntainment division...Kinch named Euro Discovery sales leader...executive moves at Rapp
 

The Warehouse Limited by AIM Proximity

August 12, 2009

AIM Proximity CEO Darryn Melrose explains how for the second straight year, the agency sought to give guys a helping hand in impressing their girlfriend on Valentine's Day, while also increasing online engagement among males with New Zealand retail chain The Warehouse Limited's Web site.
 

Maxus to handle US and UK media for Powermat

Carol Krol August 11, 2009

Media and marketing services agency Maxus, part of WPP's GroupM, was awarded the media responsibilities in the US and the UK for Powermat, a wireless charging product. The agency will handle strategic planning, implementation and digital responsibilities for the account after a multi-agency review, and work will commence with the product's launch this fall through a multimedia marketing campaign.
 

People News from Euro RSCG, TargetSpot, Strategic Fundraising, Colman Brohan Davis, David & Goliath

August 06, 2009

Euro adds two directors in Asia...TargetSpot and Strategic Fundraising name new CEOs...Colman Brohan Davis names Seyfert interactive director...D&G adds three...Clickable adds former Google/Doubleclick exec
 

Williams-Sonoma in Middle East franchise agreement

Chantal Todé July 30, 2009

Williams-Sonoma Inc. it has entered into a multiyear franchise agreement with MH Alshaya Co., WLL to launch the company's portfolio of brands in the Middle East. The first four stores are expected to open in Dubai and Kuwait in 2010 and will include the Pottery Barn and Pottery Barn Kids brands.
 

Fanscape, Naruto look to Twitter for engagement

July 29, 2009

Digital engagement agency Fanscape created a Twitter campaign for Japanese anime show Naruto. Fanscape set up a week-long contest in which more than 3,400 Twitter users collected answers to clues issued by Tweet-A-Prize.
 

People News from Goodmail Systems, ECI, Clash-Media, AccuWeather, Maxus

July 23, 2009

Rogers appointed SVP at Goodmail...ECI Healthcare taps Raff as strategy director...AccuWeather names Stephen VP, global sales...Clash-Media and Maxus strengthen business development.
 

Pourfect Dublin by Dialogue Ireland

July 22, 2009

In an effort to jumpstart tourism in a tough economy, Dublin Tourism tapped Dialogue Ireland to create a campaign that celebrates the 250th birthday of iconic Irish beer brand Guinness.
 

PeopleNews from Euro RSCG, G2, OgilvyAction, Bazaarvoice, Brightline iTV

July 16, 2009

Euro RSCG names Ron Bess president of North America...Lagattuta new group creative director for G2...Tanya Collins joins OgilvyAction...New international VP at Bazaarvoice...Meurer Brossy named SVP at Brightline iTV.
 

People News from Merkle, Maxus UK, Marketshare Partners, Siegel+Gale

July 15, 2009

Ricci VP of Merkle's new mobile practice...Maxus UK names Weedon CEO...Former eBay, Best Buy CMO on Marketshare board...Wong joins Siegel+Gale as strategy director.
 

Compass Direct taps Regency for marketing international lists

Lauren Bell July 06, 2009

Regency Direct has been named exclusive list manager for international mail order company Compass Direct. The list has a total universe of close to 750,000 names. Regency's experience with international lists and data rules helped the company win Compass' business from former list manager List Services.
 

Ryanair looks to Webloyalty for repeat business

Lauren Bell July 01, 2009

Ryanair, a discount airline based in Ireland, has partnered with Webloyalty in a move to encourage repeat customers. Through the new agreement, customers who book tickets online with Ryanair will receive a prompt at the end of the checkout process inviting them to join Webloyalty's Shopper Discounts and Rewards program.
 

Boutique hotels join loyalty network

Lauren Bell June 22, 2009

Red Carnation Hotels (RCH), a group of 13 boutique hotels in the US, Europe and South Africa, has joined loyalty network ClubHotel. ClubHotel is a paid membership loyalty club serving more than 400 hotels and resorts worldwide. In return for their $150 annual fee, ClubHotel's more than 600,000 members receive reciprocal preferred room rates and discounted dining benefits at all participating hotels.
 

Reader's Digest pulls back print, focuses on digital

Lauren Bell June 22, 2009

Reader's Digest is reducing its rate base and frequency as it redirects resources to new media and digital initiatives worldwide. The US edition of the magazine will slowly trim its rate base from 8 million to 5.5 million over the course of 18 months, starting with the February 2010 issue. Cuts will be focused on less profitable and less loyal subscriptions.
 

Silverpop expands into Australian marketplace

Dianna Dilworth June 17, 2009

E-mail marketer Silverpop is expanding into Australia and New Zealand. The company has partnered with digital and CRM agency Engage Digital, which will be the authorized reseller of the Silverpop e-mail products.
 

Crispin Porter + Bogusky nabs Daddy, expands European footprint

Carol Krol June 15, 2009

Crispin Porter + Bogusky, an MDC Partners company, has acquired Daddy, a Swedish digital agency located in Gothenburg, Sweden. The move represents the agency's first creative hub in Europe, and the agency characterized the deal as the launch of its European operations.
 

Echo awards judging features firsts in green marketing, award organization

Cara Wood June 01, 2009

The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award.
 

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