International Day Eyes Case StudiesThe Direct Marketing Association International Council plans a one-day seminar June 18 called "The DMA International Council Day 2003 -- Successful Strategies in International Marketing: A Day of Case Studies."
About 75 to 100 executives are expected to attend the event at the DMA's midtown New York headquarters. Speakers include executives from UNICEF, Ford Motor Co., the Wolf Group ad agency, National Geographic Society and Sears, Roebuck and Co.'s Lands' End.
Topics include a Ford case study on a Mexican e-mail marketing campaign; a regional approach to international direct marketing by National Geographic; and low-cost ways to uncover global opportunities.
UNICEF will explain its method of raising funds with mail in new markets, and Wolf will discuss international taxation and human resources issues.
A roundtable lunch will have themes such as postal issues, lists, international payments, e-commerce and data hygiene. A cocktail reception caps the day's discussions. More information is available at www.dmainternationalday.org.