Inter/Media Fattens Up on Hollywood Miracle Diets

Sunset Health Products Inc. extended its relationship with Inter/Media Advertising Inc. by tasking the Encino, CA, agency to create a campaign to introduce the Hollywood 24-Hour Miracle Diet.

The agency also will handle ads for the new Hollywood 48-Hour Miracle Diet Low-Carb, an extension of the Hollywood 48-Hour Miracle Diet. It will have $5 million for print, radio and direct response television advertising to promote the juice-fasting diet products.

"The mandate is to make this new [24-hour] brand just as successful as the 48-hour diet, and we believe it can be because it's packaged in a more convenient size and it's less expensive," said Bob Yallen, president of Inter/Media.

Inter/Media previously had a $20 million budget from Sunset Health, Los Angeles, to advertise the original Hollywood 48-Hour Diet.

Priced at $9.99, the 16-ounce Hollywood 24-Hour Miracle Diet is a natural blend of juices and botanical extracts to be mixed with water and sipped throughout the day.

The campaign, themed "I lost 21 pounds on a one-day diet," aims to ride the interest of the popular Atkins and South Beach diets. The 24-hour product's slogan is, "Lose Up to 5 Pounds in 24 Hours!" All Hollywood Diet variants are available in stores and sold on TV.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions