Inter/Media Fattens Up on Hollywood Miracle Diets

Share this article:
Sunset Health Products Inc. extended its relationship with Inter/Media Advertising Inc. by tasking the Encino, CA, agency to create a campaign to introduce the Hollywood 24-Hour Miracle Diet.


The agency also will handle ads for the new Hollywood 48-Hour Miracle Diet Low-Carb, an extension of the Hollywood 48-Hour Miracle Diet. It will have $5 million for print, radio and direct response television advertising to promote the juice-fasting diet products.


"The mandate is to make this new [24-hour] brand just as successful as the 48-hour diet, and we believe it can be because it's packaged in a more convenient size and it's less expensive," said Bob Yallen, president of Inter/Media.


Inter/Media previously had a $20 million budget from Sunset Health, Los Angeles, to advertise the original Hollywood 48-Hour Diet.


Priced at $9.99, the 16-ounce Hollywood 24-Hour Miracle Diet is a natural blend of juices and botanical extracts to be mixed with water and sipped throughout the day.


The campaign, themed "I lost 21 pounds on a one-day diet," aims to ride the interest of the popular Atkins and South Beach diets. The 24-hour product's slogan is, "Lose Up to 5 Pounds in 24 Hours!" All Hollywood Diet variants are available in stores and sold on TV.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.