InterGlobal takes on Europe for Tristar

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BARCELONA, Spain -- Kym Corrin, president of InterGlobal Marketing Ltd., London, will handle all international marketing and distribution for direct response television company Tristar Products Inc., New York.


The announcement was made late last month at the Electronic Retailing Association's European Conference, of which Corrin was chairwoman.


"We are very pleased with this new arrangement," said Keith Merchandani, president of Tristar. "We think Ms. Corrin will bring the energy and direction that our global business needs to echo the aggressive growth history Tristar has experienced in the [United States]."
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