Interglobal Expands Japanese DRTV Presence with Distribution Deal

Share this article:
Interglobal International Ltd., a direct response television media management company, yesterday signed a deal with Oaklawn Marketing, a Japanese DRTV marketer, to provide all product procurement and media placement services for the company.


Interglobal is now responsible for managing and placing all of Oaklawn's 30-minute infomercials and 2-minute spots for its list of beauty, automobile, cleaning, clothing, electronic, fitness, furniture and home care products.


Oaklawn Marketing reported that in the month of March it reached its peak sales of over 100,000 units across all of their product categories.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.