Intergi to manage online advertising for Tower Records

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Tower Records has signed an exclusive advertising agreement with Intergi to represent and supply advertising opportunities for the Tower.com Web site.

Tower.com offers an extensive collection of online music, home entertainment video and books.

“As the Tower brand expands to include video games and accessories, our partnership with Intergi will play a significant role in providing our customers with a dynamic and accessible shopping environment,” said Sabrina Miller, marketing manager for Tower.com, in a statement.

Intergi is an online gaming and entertainment advertising representation firm that creates customized, site specific and channel-wide advertising opportunities for marketers looking to reach the male 18-34 and female 25-54 consumer engaged in online gaming. It represents brands such as World of Warcraft and Sony Online Entertainment.

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