Intergi to manage online advertising for Tower Records

Share this article:
Tower Records has signed an exclusive advertising agreement with Intergi to represent and supply advertising opportunities for the Tower.com Web site.

Tower.com offers an extensive collection of online music, home entertainment video and books.

“As the Tower brand expands to include video games and accessories, our partnership with Intergi will play a significant role in providing our customers with a dynamic and accessible shopping environment,” said Sabrina Miller, marketing manager for Tower.com, in a statement.

Intergi is an online gaming and entertainment advertising representation firm that creates customized, site specific and channel-wide advertising opportunities for marketers looking to reach the male 18-34 and female 25-54 consumer engaged in online gaming. It represents brands such as World of Warcraft and Sony Online Entertainment.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.