Interelate Selects Mailnet Services to Improve CRM Data Quality

Share this article:
Mailnet Services, Inc., Nashville, TN, announced yesterday that it has been selected by Interelate, Inc., a customer intelligence solutions vendor, to improve the accuracy and value of its customer relationship management services.


A service contract between the two companies gives Minnesota-based Interelate access to a customized, streamlined version of Mailnet's flagship product, listcleanup.com, to process clients' customer relationship management databases.


Listcleanup.com is a database processing service that standardizes and updates addresses and phone numbers, and provides list management functions such as merge/purge to remove duplicate records, all via the Internet. Services available through listcleanup.com include change of address and Coding Accuracy Support System (CASS).


"Mailnet is an integral part of Interelate's data hygiene and conditioning services offered to its clients on an ongoing basis," said Parth Srinivasa, vice president of analytic services at Interelate.


Interelate is using listcleanup.com to standardize client records, check for duplicates and update address information.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches