InterContinental names Ogilvy AOR for global customer marketing

Share this article:

InterContinental Hotels Group (IHG) named Ogilvy & Mather its agency of record for global customer marketing, working across a broad range of marketing disciplines on April 13.

The relationship puts IHG's global CRM, direct and media duties in the hands of WPP Group agencies. Ogilvy's sister agency Mindshare won global media duties last year, and IHG selected StrongMail in January to manage its e-mail marketing.

The official relationship will begin with a phased implementation in the next month, IHG spokesperson Stephen Boggs said. IHG has worked with the agency, mainly its OgilvyAction arm, on projects for 10 years.

Boggs declined to comment Ogilvy's specific duties, and said a schedule for releasing work to the market is being planned. Boggs declined to name other agencies on the company's roster

Boggs cited efficiency and scale as the two determining factors that set Ogilvy apart from other agencies, which he declined to name, in the pitch process.

“This aligns with our effort to consolidate within one agency that can work across teams globally,” he said. “There is more efficiency in the process that way.”

An Ogilvy representative referred calls to IHG.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.