InterContinental Hotels Picks Cohorts

Share this article:
InterContinental Hotels Group said yesterday it has selected Cohorts to help understand its most important customers and create more relevant marketing communications.


InterContinental owns, operates or franchises 3,300 hotels in 100 countries, including InterContinental Hotels & Resorts, Crowne Plaza Hotels and Resorts, Holiday Inn, Holiday Inn Express and Staybridge Suites.


Cohorts, the household-based segmentation system developed by Looking Glass Inc., Denver, will let IHG better define its most valuable customers by matching purchasing habits, channel behaviors and demographics and lifestyles to individual households.


This effort aims to improve IHG's ability to retain customers and grow lifetime value.


Cohorts lets marketers understand the distinct types of customers they serve, identify multichannel marketing opportunities and create customized communications.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.