InterContinental Hotels Picks Cohorts

Share this article:
InterContinental Hotels Group said yesterday it has selected Cohorts to help understand its most important customers and create more relevant marketing communications.


InterContinental owns, operates or franchises 3,300 hotels in 100 countries, including InterContinental Hotels & Resorts, Crowne Plaza Hotels and Resorts, Holiday Inn, Holiday Inn Express and Staybridge Suites.


Cohorts, the household-based segmentation system developed by Looking Glass Inc., Denver, will let IHG better define its most valuable customers by matching purchasing habits, channel behaviors and demographics and lifestyles to individual households.


This effort aims to improve IHG's ability to retain customers and grow lifetime value.


Cohorts lets marketers understand the distinct types of customers they serve, identify multichannel marketing opportunities and create customized communications.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.