Interactive

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

BBC Newsroom Comes Alive Through Digitally Enhanced Direct Mail

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The Beeb turns to integrated marketing to update its image and make an impression on media buyers and advertisers.

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

Globetrotting Gnome Propels 5,000% ROI

Globetrotting Gnome Propels 5,000% ROI

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Kern the Gnome travels the world and share his observations in this highly clever print campaign.

How Do Your Webinars Stack Up?

How Do Your Webinars Stack Up?

Webinars have become a top-tier tool for marketing, sales and corporate communications. As the global leader in webcasting solutions, ON24 supports over 25,000 webinars a year, giving us a unique view of what makes a successful event. Each year ON24 surveys the results of hundreds of webinars, from companies of all sizes, for the annual "ON24 Webinar Benchmarks Report."

Interactive Museum Promo Goes State-of-the-Art

Interactive Museum Promo Goes State-of-the-Art

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Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.

The Volk in Volkswagen

The Volk in Volkswagen

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VW China knows a thing or two about listening to its customers. The truly epic People's Car Project campaign is a testament to that.

Arctic Awareness Effort for WWF Russia Bears Fruit

Arctic Awareness Effort for WWF Russia Bears Fruit

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WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.

Q&A: Scott Pinkney, SVP & creative director, BBDO/Proximity, Toronto

Q&A: Scott Pinkney, SVP & creative director, BBDO/Proximity, Toronto

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Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.

Customers Want to Be Part of the Brand Story

Customers Want to Be Part of the Brand Story

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Marketers who shift from storytelling to story-giving create a more interactive customer experience.

Microsoft's Xbox Runs 360s Around Sony's PlayStation 3

Microsoft's Xbox Runs 360s Around Sony's PlayStation 3

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Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360?

Living on the Edgy: Diesel's Upbeat Take on the Death Clock

Living on the Edgy: Diesel's Upbeat Take on the Death Clock

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"Got the time?" is a question that takes on new meaning in the context of Crispin Porter + Bogusky's new socially based campaign for Diesel Timeframes.

Live Chat: Forward to the Past

Live Chat: Forward to the Past

Texting, the written word writ large, is here to stay—at last until the next big shift.

UK's Strongbow pops its top with a digital bottle cap

UK's Strongbow pops its top with a digital bottle cap

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Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience.

Getting tanked on ersatz eggnog

Getting tanked on ersatz eggnog

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Water: 350 gallons. Evaporated milk: 22 cans. Yellow food coloring: a whole bunch— but naughty or nice, it didn't much matter at Marcus Thomas this holiday season.

Convincing distracted users to stick around

Convincing distracted users to stick around

The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.

Nickelodeon stages a battle of good versus evil to promote Ninja Turtles

Nickelodeon stages a battle of good versus evil to promote Ninja Turtles

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To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.

Irish tourism targets harried Londoners during Olympics

Irish tourism targets harried Londoners during Olympics

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Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to "Escape the Madness" wrought on the city by the Olympics.

IKEA uses digital transmigration to sell kitchens

IKEA uses digital transmigration to sell kitchens

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Voyeurism meets interactivity in IKEA's "In the Kitchen" initiative, a digital effort that uses entertainment to demonstrate the practical nature of an IKEA kitchen.

London Eye sees Twitter Olympic Games sentiment

London Eye sees Twitter Olympic Games sentiment

During the Olympic Games, the London Eye was a huge mood ring, changing color based on what people were tweeting about the Olympics.

Online Batman scavenger hunt

Online Batman scavenger hunt

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A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview.

Pepsi's Live for Now keeps the beat

Pepsi's Live for Now keeps the beat

Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.

Nissan's multiscreen experience

Nissan's multiscreen experience

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Nissan España's multiscreen ads allow players to virtually park its new compact SUV using mobile devices.

Emulating nature in the digital environment

Emulating nature in the digital environment

With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.

Facebook 'likes' fuel car

Facebook 'likes' fuel car

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Brazilian soft drink company Guaraná Antarctica used Facebook likes to power cars driven to the Carnival festival.

Five ways interactive content can help publishers pump up web revenues

Five ways interactive content can help publishers pump up web revenues

Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.

Ford launches gamification campaign

Ford launches gamification campaign

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Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements.

SXSW Interactive: day six (The big wrap-up)

SXSW Interactive: day six (The big wrap-up)

In his first public speech since the hacker collective Anonymous attacked his firm in December 2011, George Friedman, CEO of Austin-based intelligence firm Stratfor gave a defiant presentation.

SXSW Interactive: day four (it's getting wild here!)

SXSW Interactive: day four (it's getting wild here!)

Today has been a madhouse for journalists like me who are covering South by Southwest Interactive (SXSW). Major announcements (and rumors of big announcements that may be coming soon) have everyone scrambling to track down facts while also covering sessions and everything else that's happening here.

SXSW Interactive: day three (the rain ends and sun finally arrives!)

SXSW Interactive: day three (the rain ends and sun finally arrives!)

South by Southwest (SXSW) Interactive finally began to look and feel more like a festival. People poured out of the convention center and filled the streets of Austin. Music could be heard everywhere, and that transformed some of the grumpiness of the previous couple of days into gleeful celebration.

SXSW Interactive: day two

SXSW Interactive: day two

I saw a presentation on a new mobile wallet application called the Isis Wallet. It's a very elegant mobile commerce platform that, according to product literature, is backed by AT&T, T-Mobile and Verizon.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...