Webinars have become a top-tier tool for marketing, sales and corporate communications. As the global leader in webcasting solutions, ON24 supports over 25,000 webinars a year, giving us a unique view of what makes a successful event. Each year ON24 surveys the results of hundreds of webinars, from companies of all sizes, for the annual "ON24 Webinar Benchmarks Report."
Madrid's Reina Sofia Concrete Invention retrospective features customizable smartphone audio tours. It's an interactive campaign to behold.
VW China knows a thing or two about listening to its customers. The truly epic People's Car Project campaign is a testament to that.
WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.
Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.
Marketers who shift from storytelling to story-giving create a more interactive customer experience.
Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360?
"Got the time?" is a question that takes on new meaning in the context of Crispin Porter + Bogusky's new socially based campaign for Diesel Timeframes.
Texting, the written word writ large, is here to stay—at last until the next big shift.
Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience.
Water: 350 gallons. Evaporated milk: 22 cans. Yellow food coloring: a whole bunch— but naughty or nice, it didn't much matter at Marcus Thomas this holiday season.
The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.
To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.
Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to "Escape the Madness" wrought on the city by the Olympics.
Voyeurism meets interactivity in IKEA's "In the Kitchen" initiative, a digital effort that uses entertainment to demonstrate the practical nature of an IKEA kitchen.
During the Olympic Games, the London Eye was a huge mood ring, changing color based on what people were tweeting about the Olympics.
A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a preview of a preview.
Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects.
Nissan España's multiscreen ads allow players to virtually park its new compact SUV using mobile devices.
With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.
Brazilian soft drink company Guaraná Antarctica used Facebook likes to power cars driven to the Carnival festival.
Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.
Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements.
In his first public speech since the hacker collective Anonymous attacked his firm in December 2011, George Friedman, CEO of Austin-based intelligence firm Stratfor gave a defiant presentation.
Today has been a madhouse for journalists like me who are covering South by Southwest Interactive (SXSW). Major announcements (and rumors of big announcements that may be coming soon) have everyone scrambling to track down facts while also covering sessions and everything else that's happening here.
South by Southwest (SXSW) Interactive finally began to look and feel more like a festival. People poured out of the convention center and filled the streets of Austin. Music could be heard everywhere, and that transformed some of the grumpiness of the previous couple of days into gleeful celebration.
I saw a presentation on a new mobile wallet application called the Isis Wallet. It's a very elegant mobile commerce platform that, according to product literature, is backed by AT&T, T-Mobile and Verizon.
In all, SXSW Interactive offers attendees more than 5,000 educational sessions, keynotes, networking events, and parties.
WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year.
For users who give Heineken access to their Facebook profiles, the brand's highly original "Serenade" app allows them to craft personalized love songs.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.