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 Interactive

Do you have that in yellow? NYC tests taxi shopping

February 08, 2012

Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance.
 

Let's do the Wave ... report

February 01, 2012

Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up."
 

Hilton app synergizes corporate buzzword ROI

February 01, 2012

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
 

Leveraging mobile to market in the moment

Scott Forshay, Morpheus Media January 31, 2012

Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.
 

EDO Interactive taps new VP of brands and marketing development

January 10, 2012

Interactive marketing services company EDO Interactive has hired Sears Holding Corp. and PepsiCo Inc. veteran Jeffrey Fagel as its new VP of brands and marketing development effective immediately, Fagel told Direct Marketing News on Jan. 10.
 

McDonald's prompts parents to spend more time with kids

January 01, 2012

Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.
 

Apps emerge as ideal interactive partners

January 01, 2012

These apps do the trick when it comes to interactive gamification.
 

Q&A: Tim Anderson, SVP of retail and foodservice, Challenge Dairy

January 01, 2012

Tim Anderson, SVP of retail and foodservice, Challenge Dairy, on the company's use of engaging, interactive marketing.
 

Game time

January 01, 2012

Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?
 

Political marketers gear up for the 2012 season with interactive direct mail tools

January 01, 2012

The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
 

Social is Santa's not-so-little helper

December 28, 2011

Who doesn't love a good infographic? Check out how social influenced holiday sales in a big way this year.
 

Q&A: John Gagné, SVP and executive 
creative director, Proximity Canada

December 01, 2011

John Gagné, SVP and executive creative director at Proximity Canada, explains why even in a digital world, classic DM strategies remain key.
 

Philips Electronics' contest in tune with aspiring musicians

December 01, 2011

As part of Royal Philips Electronics' "Obsessed with Sound" campaign, aspiring composers uploaded original tracks to SoundCloud for the chance 
to have their pieces recorded by Holland's Grammy-
winning Metropole Orchestra and produced by the legendary Steve Lillywhite.
 

Virtual Glass City brands
 Financial Times in Asia

December 01, 2011

Visitors to The Financial Times' Glass City landing site "gain deeper insights into world business" by experiencing the London-based newspaper's news analysis and commentary distilled into a microcosm of onscreen interactive elements that link back to FT.com.
 

Facebook app honors 10th anniversary of 9/11 attacks

December 01, 2011

Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept. 11 attacks, the "Remembering 9/11" Facebook app allows users to share and reflect on their experiences via an interactive map.
 

Toyota's Scion spins out integrated campaign to promote new tC

August 20, 2010

Toyota Motor Corp.'s Scion division launched an integrated marketing campaign on August 16, to promote its next-generation tC sports coupe.
 

Universal Pictures adds 'i-Trailer' for teen movie push

August 06, 2010

Universal Pictures launched an i-Trailer on August 4 to promote Scott Pilgrim vs. The World, debuting the marketing tool on Yahoo's movie site.
 

Scion bets on interactive game for tC launch

May 27, 2010

Scion is planning to unleash a full-scale marketing plan this fall for the rollout of its 2011 Scion tC sports coupe. However, the Toyota-owned brand will turn to an online interactive game to garner early buzz.
 

Pirelli North America names Rosetta interactive AOR

April 12, 2010

Pirelli Tire North America named Rosetta its first interactive agency of record last month.
 

Marketing groups create logo for ethical online data collection sites, ads

January 27, 2010

A coalition of marketing organizations has created an icon that they, and their corporate partners, will use to distinguish marketers that practice ethical online behavioral advertising.
 

Definition 6 buys Leach Communications

December 15, 2009

In its second agency acquisition of the year, interactive marketing firm Definition 6 has acquired Leach Communications, a New York-based PR firm. Definition 6 bought the firm to add an additional PR, strategic communications and social media marketing element to its offerings, said Michael Kogon, founder and CEO of Definition 6.
 

Yahoo debuts consumer privacy tool in beta

December 07, 2009

Yahoo launched a beta version of Ad Interest Manager, a tool that helps consumers control their online personal data, on December 7. The release follows last week's launch of the Interactive Advertising Bureau's "Privacy Matters" campaign. Yahoo joins Google and AOL, which have their own online privacy tools, with the release.
 

Celebrity Tweets could spell trouble for marketers' FTC compliance, says expert

October 27, 2009

The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded.
 

Wise gets smart with digital for new Cheez Doodles push

October 23, 2009

Snack food manufacturer Wise Foods Inc. has debuted a new digital marketing campaign called "Rock the Cheez," that calls teens to create virtual bands online. The campaign is part of an effort to promote a new image of the Cheez Doodles brand.
 

UPS Store unveils 'Cardboard World' interactive microsite

October 15, 2009

The UPS Store launched an interactive microsite this week, extending its "Cardboard world" effort that promotes the outlet as a destination for services other than just shipping. The portal, found at cardboard.theupsstore.com, includes interactive games and a sweepstakes promotion. The goal for the site is to entertain consumers and to educate them about the company's business services, including its recently launched Web-based printing program.
 

Internet advertising to garner 15% share of global ad spend in 2010

September 22, 2009

Internet advertising will reach $64.7 billion next year, accounting for about 15% of global measured advertising spending, according to research from GroupM, the parent company of WPP media agencies Mediaedge:cia and MindShare. Ad spending will increase in both search and mobile, and the continuing ad spending decline in traditional media will increase Web advertising's increase in share, according to the report.
 

Definition 6 acquires Creative Bubble

August 31, 2009

In a move to provide more rich media services, Atlanta-based interactive agency Definition 6 has acquired the assets of Creative Bubble, a New York City-based video production company.