Interactive Marketing

Interactive marketing to hit $55B in five years

Carol Krol July 08, 2009

Interactive marketing spend will hit $55 billion and represent 21% of all marketing spending in 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research.
 

Dynamic ads: A vendor checklist

Mike Swartz, director of business development, Adroit Interactive July 06, 2009

Dynamic ads are quickly becoming a necessity for forward-thinking agencies and brands. The power to target messaging in real time and optimize creative performance without the production costs and headaches is a value proposition few can ignore.
 

DMCNY announces 2009 Silver Apple Awards winners

Lauren Bell July 02, 2009

The Direct Marketing Club of New York (DMCNY) has named its 2009 Silver Apple Awards winners. The Silver Apple Awards honor leaders in the direct and interactive marketing industry who have at least 25 years' experience, have shown a commitment to volunteerism and who have made significant contributions to the growth of the industry.
 

Johnnie Walker private tasting by Wunderman

June 30, 2009

Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch.
 

Inside blog marketing: Blogs among most effective social media for marketing purposes

Kevin McKeefery June 30, 2009

While a recent Knowledge Networks study found that less than 5% of users regularly turn to social media sites such as Facebook, LinkedIn, or Twitter for guidance on purchase decisions, many marketers find blogs are an effective way to reach motivated buyers.
 

History debuts new interactive site

Dianna Dilworth June 24, 2009

A&E Television Networks media property History has partnered with digital agency HUGE for a new interactive Web site promoting the launch of the new show Expedition Africa on The History Channel. The site was launched as part of a multiplatform marketing campaign that also includes online video, social media, out-of-home and TV ads.
 

Internet marketers, Web publishers, privacy groups eye House BT hearings

Dianna Dilworth, Chantal Todé June 19, 2009

The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee.
 

Bhatt is BBDO NY's first head of interactive production

Lauren Bell June 19, 2009

Andy Bhatt, who has served as head of interactive production in the Omnicom Group and, before that, Wieden & Kennedy, has been named to the same role at BBDO New York. As BBDO New York's first head of interactive production, Bhatt will oversee the interactive department and work with the agency's producers, developers, creatives and production partners on a variety of campaigns, many with digital as their centerpieces.
 

Associated Press moves into digital ad business

Dianna Dilworth June 19, 2009

The Associated Press is getting into the ad business. At a media event in New York on Thursday, the nonprofit news organization presented ad agencies, members of the media and technology professionals with its new approach to selling ads across various multimedia platforms.
 

Appozite launches CheapTweet Stores

Nathan Golia June 18, 2009

Social and e-commerce service provider Appozite has launched CheapTweet Stores, an extension of the company's existing CheapTweet service. DealTaker.com, Overstock.com and VacationRentals.com are partners in the initial launch of the platform, which aggregates Tweets with promotional offers under a company-specific header.
 

NFL drafts Grey New York for branding

Carol Krol June 18, 2009

The National Football League announced Thursday it has selected Grey New York, a WPP Group agency, to create a comprehensive multichannel branding campaign that will integrate all of its properties. The campaign will include TV, digital marketing and fan affinity programs.
 

Microsoft's click fraud suit applauded by Internet advertisers

Lynne Miller June 18, 2009

The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads.
 

Online Videos Capturing More Viewing Time

Lynne Miller June 16, 2009

People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer spent looking at videos online jumped 49% in May 2009 compared to May 2008.
 

Study says cross-channel and digital are key, but integration and measurement lag behind

Sharon Goldman June 16, 2009

The majority of marketers appreciate cross-channel campaigns, but true integration and measurement still lags behind, particularly in terms of digital, according to a study by independent third party ad server Eyeblaster and marketing intelligence firm TNS called "The Digital Horizon: A Chasm Between Expectation and Execution."
 

Crispin Porter + Bogusky nabs Daddy, expands European footprint

Carol Krol June 15, 2009

Crispin Porter + Bogusky, an MDC Partners company, has acquired Daddy, a Swedish digital agency located in Gothenburg, Sweden. The move represents the agency's first creative hub in Europe, and the agency characterized the deal as the launch of its European operations.
 

Engagement metrics evolve beyond CTR along with Web display ad technologies

Nathan Golia June 15, 2009

The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise."
 

Creative solutions from Shawan Downs, Gerber, Kodak

June 15, 2009

Hear what Julie Petroski, VP, group creative director at Targetbase, thinks of Shawan Downs' promotional effort for its Steeplechase, Gerber's "Start healthy, stay healthy pledge" campaign, and Kodak's "ScanMate/What's in your inbox?" campaign.
 

IAB: Web ads drop by 5% in Q1 2009

Lauren Bell June 15, 2009

In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the Internet Advertising Revenue Report commissioned by the Interactive Advertising Bureau (IAB) and conducted by the New Media Group of PricewaterhouseCoopers.
 

DMNews talks with Glenn Pingul, VP of marketing at Mixpo

June 15, 2009

Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a new breakfast line.
 

E-mail spending to grow to $2 billion by 2014

Dianna Dilworth June 12, 2009

E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 to 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year.
 

Eco-PSAs reach out to tweens nationwide

Lauren Bell June 12, 2009

The US Forest Service debuted its nationwide Discover the Forest campaign on June 13, the second annual National Get Outdoors Day through a partnership with the Ad Council and Euro RSCG.
 

BooneOakley's YouTube "Homepage"

June 10, 2009

It wasn't long after BooneOakley decided it was in need of a Web site redesign that the copywriter/art director team of Jim Robbins and Ryan Holland suggested a site that lives entirely on YouTube. They presented a sample video to the agency partners and it was well-received.
 

How to keep your best customers in a tough economy

Laura Saati, group director of retail, e-Dialog June 09, 2009

Your loyal consumers are your best asset and will help you weather the storm during tough economic times. Ultimately, it is this group's experience with your brand, products, and people that will keep them loyal and encourage them to tell others about you. So what are you doing to make sure that your best customers not only remain engaged but perhaps even increase their spending?
 

Draftfcb NY new division puts new spin on CRM

Cara Wood June 08, 2009

Draftfcb New York has merged its media, digital and CRM practices into a single unit called the Real-Time Marketing division. The change, which is in response to the industry-wide focus on CRM and digital, impacted 100 company employees, who were relocated within the building to be in closer proximity and under the same operating budget.
 

EthanAllen.com by Organic

June 08, 2009

Organic brought Ethan Allen's tradition of pairing customers with designers into the digital space with an interactive design board and one-to-one sharing capabilities.
 

Study questions local search industry scruples

Sharon Goldman June 08, 2009

On June 8, Borrell Associates released a report, underwritten by SEM software provider Clickable, which questions the current state of local search advertising service providers or "resellers." The study notes resellers are not doing enough to reduce churn levels that can be as high as 90% within a year. It also says these resellers are tacking on high margins for services to local advertisers and not offering local advertisers sufficient ROI.
 

IAB: Internet advertising drops by 5% in Q1 2009

Dianna Dilworth June 05, 2009

In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
 

People News from Gyro:HSR, Yahoo, David & Goliath, Fanscape, Silverpop

June 05, 2009

Chris Becker joining Gyro:HSR as chief creative officer...Eric Brown leaves NetApp for Yahoo...Napper Tandy comes to David & Goliath...Clea Shearer leaves MySpace for Fanscape...Silverpop adds two VPs
 

Energy drink Guru launches fully social push

Nathan Golia June 03, 2009

Guru, an organic energy drink available in Whole Foods and other health food stores nationwide, has launched the "Clean energy for dirty minds" campaign. Virtue Worldwide, the creative and branding arm of the Vice network, is the agency working on the campaign, which targets young, urban consumers with a number of social media.
 

Sharpie, Draftfcb launch integrated campaign

Lauren Bell June 02, 2009

Sharpie is looking for consumer engagement with its new "Uncap what's inside" campaign, launched June 1. The campaign, created by the marker-maker's integrated agency Draftfcb, centers on just-launched Web site SharpieUncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog.
 

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