Interactive Marketing

American Heart Association takes 'hands-on' approach to life-saving

Cara Wood November 03, 2009

The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.
 

Lacoste debuts first US all-digital effort

Dianna Dilworth November 02, 2009

High-end fashion brand Lacoste is running its first all-digital campaign in the US in time for the holiday shopping season. Called "Momentum," the effort includes an interactive Web site, which consumers can use to create their own music videos with kaleidoscopes of Lacoste labels, images of its winter fashion collection and upbeat original dance music. Visitors can also view videos made by other users.
 

Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites

Chantal Todé November 02, 2009

Samsung, conducting a test for more than six months on BestBuy.com, found that it could increasingly interact with consumers via a "Mr. Samsung" expert who answers consumers' questions on the retail site. The company discovered that consumers tend to view products more often after interaction with Mr. Samsung, says Kris Narayanan, director of integrated marketing at Samsung Electronics America.
 

Celebrity Tweets could spell trouble for marketers' FTC compliance, says expert

Frank Washkuch October 27, 2009

The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded.
 

FTC: Don't expect payment guidelines to result in anti-blogger sweeps

Frank Washkuch October 26, 2009

Rich Cleland, assistant director of the FTC's division of advertising practices, told Click Z this month that bloggers shouldn't expect a witch hunt, because the FTC doesn't have the ability to carry one out.
 

Porsche debuts integrated campaign to promote the Panamera sports car

Dianna Dilworth October 22, 2009

To introduce its new four-seat sports car, the Panamera, Porsche Cars North America is running an integrated effort designed to expand the company's audience beyond sports car fans and to reach luxury car drivers. The multichannel effort, "Welcome to the Family," was created by Porsche's agency of record Cramer-Krasselt Chicago with the goal of retaining existing customers and acquiring new ones.
 

Chick-fil-A to launch 'cow-created' site to build e-mail database

Carol Krol October 20, 2009

Fast-food chain Chick-fil-A will launch a Web site on October 21 — www.eatmorechikin.com — as a separate Web experience from its primary site. The company's ultimate goal is to build an additional e-mail database for the brand. The quirky site, created by the food company's interactive agency Click Here, will be designed to look like it was created by cows.
 

UPS Store unveils 'Cardboard World' interactive microsite

Frank Washkuch October 15, 2009

The UPS Store launched an interactive microsite this week, extending its "Cardboard world" effort that promotes the outlet as a destination for services other than just shipping. The portal, found at cardboard.theupsstore.com, includes interactive games and a sweepstakes promotion. The goal for the site is to entertain consumers and to educate them about the company's business services, including its recently launched Web-based printing program.
 

Intel launches live chat banner campaign aimed at IT community

Mary Elizabeth Hurn October 05, 2009

Intel launched a two-day online ad campaign on October 5, in which consumers can chat directly with the company's experts via banner ads on targeted Web sites. The effort targets IT decision makers and influencers. For two hours on both of the campaign's days, October 5 and 6, Intel experts are available to answer questions via live chat within an expandable banner ad.
 

First-half Web ad spend down 5.3% to $10.9 billion, say IAB, PricewaterhouseCoopers

Dianna Dilworth October 05, 2009

US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first six months of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers.
 

DMNews chats with Skip Weldon, VP of marketing at Friendly's

September 28, 2009

DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign
 

DMA poised to shift focus to interactive

Carol Krol September 21, 2009

The Direct Marketing Association is considering repositioning its entire organization around interactive marketing, including a name change, industry sources told DMNews. This reflects increasing industry focus on digital marketing. Some industry sources said the pivot is critical to the group's survival.
 

Genuine taps Lemaire as first CMO

Kevin McKeefery September 17, 2009

Genuine Interactive named Cyril Lemaire its first CMO late last month. He reports to John Grayson, president of the agency, and is responsible for new business development and maintaining client relationships.
 

Vertis appoints Calta first CMO

Nathan Golia September 08, 2009

Vertis Communications named Kathy Calta its first CMO, effective September 1. She most recently served as partner at interactive agency Rosetta. The goal of creating the position, Calta said, is to help the company work more closely with its clients.
 

15miles taps interactive vet Stewart as president

Carol Krol September 04, 2009

15miles, the interactive division of TMP Directional Marketing launched in August, has named Gregg Stewart president. Stewart most recently served as SVP of interactive for TMP Directional Marketing, a local search and Yellow Pages provider.
 

Five Questions for: Damon Ragusa, CEO of Thinkvine

Sara Holoubek September 04, 2009

Damon Ragusa, CEO and Founder of Thinkvine, sat down with Contributing Editor Sara Holoubek at ad:tech Chicago last week to discuss the state of marketing mix modeling and why it is important to put the consumer back into the equation.
 

AmEx takes a swing at mobile for the US Open

Dianna Dilworth September 03, 2009

American Express (AmEx) is engaging customers and fans at the US Open, which opened this week, via interactive tennis-themed experiences both online and at the event. For its 16th year as a sponsor, the company is running mobile tennis games at the tournament. It also is sponsoring an iPhone app and USOpen.org.
 

901 Silver Tequila launches interactive contest

Mary Elizabeth Hurn September 03, 2009

901 Silver Tequila is asking consumers to brainstorm marketing or advertising campaigns, promotions, taglines and viral videos promoting the brand as part of its 901at901on901 contest. The effort, aided by St. Louis-based agency White Space, uses a video call to action that was launched at 9:01pm on September 1, to engage consumers with the brand.
 

Facebook debuts direct response ad units

Dianna Dilworth September 02, 2009

Facebook has released a new set of direct response ad units, updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users. Fast food chain Chick-fil-A is running one of the new units.
 

Data optimization drives media buy

Dianna Dilworth August 31, 2009

Marketers have gone beyond using data to inform segmentation strategy. A combination of data now influences display ad buys across ad networks. "Display is broken, and it has to evolve if it is going to work," said John Giuliani, chairman and CEO of Dotomi. "The idea of Display 2.0 is about optimizing the ad and making it more relevant through data."
 

Web.com and Merchantcircle.com team up

August 19, 2009

Web.com, an online marketing company that caters to small businesses, and MerchantCircle.com, an online community of local business owners, announced the expansion of their existing partnership "to help improve the online visibility of local businesses," according to an announcement.
 

Toshiba takes on town names in UGC push

Kevin McKeefery August 17, 2009

To promote its new model of laptops, Toshiba went hyperlocal to two American towns: Normal, IL, and Boring, OR. In the "Normal vs. Boring" campaign, the computer maker took its first dive into user-generated content.
 

Ops savings en vogue for online publishers

Cara Wood August 10, 2009

As online advertising matures, there's an increased emphasis on streamlining operations between technology platforms. Marketers are beginning to make more investment around ways to save money in small increments.
 

Kia extends 'A new way to roll' campaign with augmented reality game

Dianna Dilworth August 07, 2009

The Kia Motors Corp. has extended its "A new way to roll" campaign for social networks by creating a new augmented reality game for Facebook.
 

People News from Euro RSCG, TargetSpot, Strategic Fundraising, Colman Brohan Davis, David & Goliath

August 06, 2009

Euro adds two directors in Asia...TargetSpot and Strategic Fundraising name new CEOs...Colman Brohan Davis names Seyfert interactive director...D&G adds three...Clickable adds former Google/Doubleclick exec
 
 

OOH Veteran Jones opens own digital creative shop

Kevin McKeefery August 04, 2009

Dylan Jones, former VP of content strategy and creative at Premier Retail Networks (PRN), has launched Jones Digital Media, an agency specializing in digital out of home strategy, creative and production.
 

Sizing up the search marketing regulation debate

Sara Holoubek August 03, 2009

Last month, TechCrunch published an anonymous post, "The time has come to regulate search engine marketing and SEO." The author made an appeal to the government to regulate both Google and the search engine marketing industry. Statements and accusations flew back and forth in the comments section of the post, as well as across the Web. Now that the dust has settled a bit, contributing editor Sara Holoubek reached out to a few industry leaders to separate fact from fiction, with the end goal of informing direct marketers how best to interpret the key points.
 

Yellow - Tree House Restaurant by AIM Proximity

August 03, 2009

In New Zealand, Yellow Pages wanted to increase its relevance in an age where Google is top-of-mind for most people searching online for a local service. AIM Proximity sought to show that Yellow is capable of providing local listings in a way other search engines and directories cannot.
 

Creative campaigns from Cinnabon, The Room Place and Progress Energy

July 27, 2009

Hear what Will Payovich, director of creative services at Euro RSCG Chicago, thinks of recent campaigns from Cinnabon, furntiture store company The RoomPlace and Progress Energy.
 

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