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 Interactive Marketing

Ride word-of-mouth movement

Allie Kline, VP of marketing, 33Across January 01, 2012

The turn of the calendar year inevitably incites end-of-year reflections and New Year resolutions. Many times, to welcome in the new, we've got to let some things die. As such, I've been contemplating the evolution of our industry and begun questioning the shelf life of a traditional "campaign" model.
 

Gamification: Are we there yet?

Barry Kirk, VP of loyalty and motivation, Bunchball November 28, 2011

Four years after its introduction, many companies and marketers still view gamification as simply slapping badges on a website in an effort to increase user engagement.
 

Why 2D barcodes matter to marketers

Bryce Marshall, director of strategic services, Knotice January 10, 2011

Recent data suggests consumers will be viewing both the physical and online worlds through their mobile devices as the norm - not the exception.
 

Sprint tries embedded video

January 01, 2011

Sprint targeted large construction companies with a campaign that highlighted how the telecommunication company's NextMail service could benefit their business.
 

IAB creates office of general counsel, promotes three

December 10, 2010

The Interactive Advertising Bureau (IAB), an organization that counts more than 450 US media and technology companies as members, has created an office of general counsel and promoted three executives.
 

IAB: Online ad spend up 11.3% in first half

Mercedes Cardona October 13, 2010

Internet advertising spending set new records during the second quarter of 2010, helped by spikes in display advertising, according to a tally from the Interactive Advertising Bureau.
 

Euro RSCG 4D Discovery acquires Congruent Media

August 23, 2010

Euro RSCG 4D Discovery, an analytics, behavioral marketing and CRM agency network, has acquired Internet marketing and interactive design shop Congruent Media. Terms of the deal, announced August 23, were not disclosed.
 

Integrated marketing should use more interactive elements: IAB report

August 03, 2010

Marketers who spend more on interactive marketing can increase their resulting revenue, said the Interactive Advertising Bureau and MarketShare Partners, an analytics and technology firm, in a report released August 2.
 

Shrek stars in USDA Forest Service, Ad Council campaign

June 10, 2010

The US Department of Agriculture's Forest Service and the Ad Council have teamed up with DreamWorks Animation SKG for a PSA campaign starring the animated character Shrek. The effort, launched June 11, includes various digital components, including an interactive site and social media.
 

Accenture completes CadenceQuest acquisition

June 08, 2010

Accenture announced it has completed its acquisition of CadenceQuest, a company that specializes in customer data and analytics for retailers. The deal gives the Accenture Interactive division access to CadenceQuest's Customer Insight predictive analytics software and extends the management consulting company's digital, marketing analytics, retail marketing and merchandising expertise.
 

Irving joins Yahoo as chief product officer

April 19, 2010

Yahoo has hired Blake Irving as the portal's chief product officer. He will join the company May 17.
 

AOL launches Ad Desk beta

April 19, 2010

AOL launched the beta version of the Advertising.com Ad Desk display platform on April 19. The Web services company developed the platform after soliciting feedback from brand and direct response advertising agencies and marketers in recent months.
 

'Conversation economy' will transform business communication and efficiency

Gary Halliwell, CEO of NetProspex April 12, 2010

As CEO of a fast-growing sales and marketing contact database, I scan TweetDeck and other social media platforms each morning to find what digital marketers are saying about us, our competition and the tagged threads about the industry. It has become impossible to imagine running a business without this level of access and transparency.
 

Pirelli North America names Rosetta interactive AOR

April 12, 2010

Pirelli Tire North America named Rosetta its first interactive agency of record last month.
 

SunChips promotes compostable chip bag with pre-Earth Day campaign

March 31, 2010

Frito-Lay's SunChips brand is running a multichannel campaign to promote a compostable chip bag it introduced on March 31. The effort includes banner ads, online video, social media and search marketing. The brand's ad agency, Juniper Park, and media agency, OMD, created the campaign.
 

Aflac launches user-generated video contest

March 18, 2010

Aflac launched its first user-generated video contest, called the "10 Second Challenge," on March 18. The competition encourages consumers to submit 10-second videos of themselves explaining exactly what Aflac does for policy holders.
 

Telecoms, movie studios partner on $30M Movies on Demand push

March 17, 2010

A coalition of major Hollywood studios and cable companies have launched a $30 million campaign promoting the Movies on Demand service. The "Video store just moved in" effort, which launched March 17, features a sweepstakes, interactive media, a dedicated Web site at CableVideoStore.com, TV spots and print ads.
 

Razorfish unveils healthcare practice

March 01, 2010

Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is based in Philadelphia and led by GM Katy Thorbahn. It is the second interactive health practice owned by Publicis Groupe, joining Digitas Health.
 

Startup plans launch of e-commerce, auction site CrazyBidNow.com

February 08, 2010

Startup CBN Inc. is planning to launch CrazyBidNow.com, an auction and e-commerce site, within the next week. The site will feature live home-shopping broadcasts and penny auctions of consumer electronics devices.
 

Sara Lee calls consumers to 'Save the Earth' with interactive push

February 02, 2010

Sara Lee's EarthGrains brand launched a campaign on February 2 to promote that some of its whole wheat bread products are using Horizon Milling's Eco-Grain wheat, an environmentally friendly grain. The "Plot to save the Earth, one field at a time" effort, created by Ogilvy & Mather, incorporates social media and an interactive Web site, as well as digital advertising, in-store promotions and TV ads.
 

Suave launches mom-focused sweepstakes promoting Kids Body Wash

January 20, 2010

Unilever's Suave Kids Body Wash brand launched its "Wash Them Grow" campaign this week, targeting moms. The company is using social media, e-mail blasts and the Suave.com homepage to drive users to WashThemGrow.com. On the microsite, users can enter a sweepstakes to win an eight-day, seven-night trip to Orlando, FL, hotel accommodations and tickets to a yet-to-be-determined theme park.
 

Marketing smarts for 2010: Five ways to expand your marketing strategy

Naras Eechambadi, SVP and GM, Quaero, a CSG Solution December 21, 2009

As recession pains ease, marketers have seen an uptick in budgets. Now that companies are coming out of the bunker, they are looking for revenue growth, not cost cutting, to improve the bottom line. The logical place to turn to in this circumstance is marketing. We have had discussions with a number of companies that are trying to figure out how best to spend their budgets, and it's no surprise that many are looking to capitalize on the growth of digital and social media. The challenge is spending the money in a way that maximizes impact. Companies need marketing that delivers results, measurably and effectively, regardless of channel.
 

P&G promotes Charmin bathrooms as a place to "enjoy the go"

December 21, 2009

For the fourth consecutive year, Procter & Gamble has brought Charmin-branded public bathrooms back to New York's Times Square for the holiday season. To promote them, P&G has launched a multichannel campaign with Web and cause components.
 

IAB updates ad measurement guidelines to account for auto-play videos

December 17, 2009

The Interactive Advertising Bureau (IAB) has updated its "Digital Video Ad Impression Measurement Guidelines." The new guidelines address a common instance: a video playing automatically when a page loads. The goal is to help the industry come up with an accurate way to measure online video ads.
 

Definition 6 buys Leach Communications

December 15, 2009

In its second agency acquisition of the year, interactive marketing firm Definition 6 has acquired Leach Communications, a New York-based PR firm. Definition 6 bought the firm to add an additional PR, strategic communications and social media marketing element to its offerings, said Michael Kogon, founder and CEO of Definition 6.
 

CKFree push leverages social networking apps

November 16, 2009

Calvin Klein and perfume company COTY are using an increased amount of social media and Internet marketing to promote CKFree, a cologne aimed at men ages 18 to 34 who identify themselves as independent, modern thinkers.
 

Welch's juices up brand marketing with digital effort

November 13, 2009

Juice maker Welch's, which spent $4 million online last year, launched its "Real. Grape. Goodness" integrated effort, November 12. It includes TV, online and print components.
 

Regulators, marketers seek to clarify pharma's marketing role on social media at hearings

Matthew Arnold, senior editor, Medical Marketing and Media November 13, 2009

Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic.
 

Retail, financial sectors to spend most on interactive through 2014: Forrester

November 11, 2009

Interactive marketing will grow at a 16% compound annual growth rate over the next five years, but the retail and financial services sectors will continue to have the largest share of overall interactive marketing spend at a combined 32%, according to a Forrester Research report released this week.
 

American Heart Association takes 'hands-on' approach to life-saving

November 03, 2009

The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.