Interactive Marketing Allies With Constellation

Share this article:
Interactive Marketing Group, Allendale, NJ, and Constellation Communication Corp., Atlanta, have struck an alliance to exploit each agency's strengths in marketing and research.


The partnership is intended to pitch Interactive Marketing's integrated communications and marketing services with Constellation's research and measurement offerings.


Starting in 1986 as a direct marketing agency specializing in direct mail, Interactive Marketing added services like telemarketing, data processing and Web design and programming.


With Constellation, Interactive Marketing will offer customer relationship management services to potential clients.


Separately, Interactive Marketing worked with the Bergen County, NJ, United Way on relief efforts for victims of the Sept. 11 attacks. The agency created and mailed an appeal to 50,000 Bergen County United Way contacts and prospective donors.


In addition, the agency also updated the charity's Web site and online donation applications process.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.