It's fairly obvious that the divide between traditional direct marketing and interactive marketing hasn't disappeared. Take last week's 53rd annual Chicago Direct Marketing Days Expo. The Chicago Association of Direct Marketing went all out to develop a session agenda that brought together traditional direct subjects such as postal and database marketing along with search, Web design, e-mail and e-commerce. And yet the scene in the exhibition hall was circa 1990: mostly companies serving the mailing and printing needs of marketers. Where were the interactive marketing service providers?