Interactive Edge, Cognos Integrate Software

Share this article:
Interactive Edge, New York, an interactive consumer packaged goods presentation and analysis software solutions provider, said this month that it has formed a marketing partnership with business intelligence software vendor Cognos, Burlington, MA. Interactive Edge's category management software will incorporate Cognos' Enterprise Business Intelligence Solutions.


According to Interactive Edge, the integration of the solutions will enable CPG customers to gain detailed insights into their business to drive profits and growth and improve customer relationship management. Customers can analyze and understand the key factors that are driving their business initiatives.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.