September 03, 2008
Interactive channels to grow in 2008: Forrester Research
Mobile, widgets and social networks are on the rise, while search, e-mail and display ads are still the most popular, according to a new report by Forrester Research. The research firm recently surveyed 333 interactive marketers to look at the interactive channels to watch in 2008. The survey asked interactive marketers about how they plan to spend and which channels received budget priority.
The study, "Interactive Marketing Channels To Watch, 2008," showed more willingness for brands to embrace new media channels over 2007. According to the report, 83% agree that the benefits of adopting new channels are worth the challenges of working with untested media.