Interactive channels to grow in 2008: Forrester Research

Share this article:
Mobile, widgets and social networks are on the rise, while search, e-mail and display ads are still the most popular, according to a new report by Forrester Research. The research firm recently surveyed 333 interactive marketers to look at the interactive channels to watch in 2008. The survey asked interactive marketers about how they plan to spend and which channels received budget priority.
The study, "Interactive Marketing Channels To Watch, 2008," showed more willingness for brands to embrace new media channels over 2007. According to the report, 83% agree that the benefits of adopting new channels are worth the challenges of working with untested media.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...