Interactive Campaign

3D interactive FT wall is kind of a yawner

3D interactive FT wall is kind of a yawner

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Are harried commuters in Grand Central really the best target audience for impromptu and unsolicited lessons on global economics? The Financial Times thinks so.

MetLife's interactive stadium effort helps recharge brand and engage football fans

MetLife's interactive stadium effort helps recharge brand and engage football fans

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MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating.

Human Rights Watch mixes online and offline for political campaign

Human Rights Watch mixes online and offline for political campaign

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Human Rights Watch integrated online and offline elements for a recent campaign to free 2,100 political prisoners in Burma. The "Behind Bars in Burma" campaign, developed with creative agency JWT, began with a physical installation and extended into a direct response online banner ad.

Diet Dr Pepper and Yahoo team up in online 'hunt'

Diet Dr Pepper and Yahoo team up in online 'hunt'

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Diet Dr Pepper and Yahoo created an online scavenger hunt with a grand prize of $10,000 for a travel getaway. The "Hunt for the Unbelievable" sweepstakes tasks participants with locating and then virtually "capturing" a series of existing Diet Dr Pepper characters across Yahoo Web and mobile properties.

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Anderson Direct and Digital

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Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...