Interactive Campaign Pushes Mobile Firm

Share this article:
Digital marketing agency breatheinteractive said its media campaign for mobile enterprise company Cysive Cymbio has produced 500 qualified leads, almost twice as much as what the company expected.


The campaign began less than a week ago with 273 qualified leads projected and is scheduled to run for two months, according to breatheinteractive, Atlanta.


The interactive push for Cysive, Reston, VA, prodded information technology managers to download a white paper "Making the Right Technology Choices Today for a Mobile Future." The paper includes a Flash application that takes managers through a step-by-step process of taking a network mobile.


The campaign featured editorial style placements with technology publications allNetDevices, ebizQ, IT World, M-CommerceTimes and TechWeb. The agency also used content integration in newsletters, white paper sponsorships, e-brochures, text links, a customized co-branded microsite, search engine optimization and pay-per-click directory listings.


Ad units such as skyscrapers, leos, banners and buttons were developed to support the push.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.