Interactive Agency

Huge named digital AOR for Comcast.com

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Cable provider Comcast has named interactive agency Huge the digital agency of record for Comcast.com. Brooklyn, NY-based Huge, an Interpublic Group agency, will be responsible for the site's digital strategy and design. It will also work on online, mobile and social customer-service initiatives for Comcast.com.

Pirelli North America names Rosetta interactive AOR

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Pirelli Tire North America named Rosetta its first interactive agency of record last month.

Definition 6 buys Leach Communications

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In its second agency acquisition of the year, interactive marketing firm Definition 6 has acquired Leach Communications, a New York-based PR firm. Definition 6 bought the firm to add an additional PR, strategic communications and social media marketing element to its offerings, said Michael Kogon, founder and CEO of Definition 6.

Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites

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Samsung, conducting a test for more than six months on BestBuy.com, found that it could increasingly interact with consumers via a "Mr. Samsung" expert who answers consumers' questions on the retail site. The company discovered that consumers tend to view products more often after interaction with Mr. Samsung, says Kris Narayanan, director of integrated marketing at Samsung Electronics America.

15miles taps interactive vet Stewart as president

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15miles, the interactive division of TMP Directional Marketing launched in August, has named Gregg Stewart president. Stewart most recently served as SVP of interactive for TMP Directional Marketing, a local search and Yellow Pages provider.

Interactive spend to hit $55B by 2014: Forrester

Interactive spend to hit $55B by 2014: Forrester

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The Forrester study cited direct mail as the largest sector to be hit by reductions, but noted the affordability of media would free up funds for more investment in customer management and buyer experience media.

Dynamic ads: A vendor checklist

Dynamic ads: A vendor checklist

Dynamic ads are quickly becoming a necessity for forward-thinking agencies and brands. The power to target messaging in real time and optimize creative performance without the production costs and headaches is a value proposition few can ignore.

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