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_570850.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&height=80&width=80&mode=pad "Turning Big Data Into Smart Data")
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
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