Interactive Advertising

Publishers, Content, and Engagement—Oh My!

Publishers, Content, and Engagement—Oh My!

Interactive content can help publishers achieve their revenue goals.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

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At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Ford Captures Attention With the Anti-CAPTCHA

Ford Captures Attention With the Anti-CAPTCHA

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Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.

Interactive Ads to Rule Them All

Interactive Ads to Rule Them All

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Air New Zealand's click rates soar with help from interactive, dynamic online ads.

#SocialTV @Work

#SocialTV @Work

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Social TV—it's about more than having a Twitter handle.

Playing with Terry Crews' muscles

Playing with Terry Crews' muscles

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Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles.

The evolving complexities of interactive tablet ads

The evolving complexities of interactive tablet ads

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Ralph Lauren's New York Times iPad ads are heavily interactive, featuring new content and elaborate e-commerce elements. Direct Marketing News speaks with both Todd Haskell of the Times and Eric Litman of Medialets.

Vegetate or activate: four tips for online video interactivity

Vegetate or activate: four tips for online video interactivity

Interactive video formats used to be a niche specialty—but there's no more fertile a time than now for marketers to seize the opportunity of video interactivity.

Commuters play virtual fetch

Commuters play virtual fetch

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With design help from digital agency Inwindow Outdoor, Beneful created digital dog parks in five cities across the U.S., including one in a New York subway station.

Jivox launches brand engagement lift technology

Jivox launches brand engagement lift technology

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Jivox has added Brand Engagement Lift to its interactive video engagement analytics offering.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

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Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.

Facebook's IPO could impact marketing

Facebook's IPO could impact marketing

Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.

Do you have that in yellow? NYC tests taxi shopping

Do you have that in yellow? NYC tests taxi shopping

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Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance.

NRF Big Show: Ralph Lauren EVP on marketing luxury goods online

NRF Big Show: Ralph Lauren EVP on marketing luxury goods online

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Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17.

EDO Interactive taps new VP of brands and marketing development

EDO Interactive taps new VP of brands and marketing development

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Interactive marketing services company EDO Interactive has hired Sears Holding Corp. and PepsiCo Inc. veteran Jeffrey Fagel as its new VP of brands and marketing development effective immediately, Fagel told Direct Marketing News on Jan. 10.

Ride word-of-mouth movement

Ride word-of-mouth movement

The turn of the calendar year inevitably incites end-of-year reflections and New Year resolutions. Many times, to welcome in the new, we've got to let some things die. As such, I've been contemplating the evolution of our industry and begun questioning the shelf life of a traditional "campaign" model.

Alternate spin on digital interaction 
steers auto brands' campaigns

Alternate spin on digital interaction 
steers auto brands' campaigns

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Some marketers may balk at the expense of Volkswagen's videogame for Microsoft Corp.'s Xbox to support the launch of the 2012 Beetle. However, Volkswagen of America EVP and chief product and marketing officer Tim Mahoney says the game — which mirrors the campaign's 
TV spots, showing consumers driving around in a Beetle and giving passersby high-fives — "seemed ideally suited to reinforce 
the TV spot."

Human Rights Watch mixes online and offline for political campaign

Human Rights Watch mixes online and offline for political campaign

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Human Rights Watch integrated online and offline elements for a recent campaign to free 2,100 political prisoners in Burma. The "Behind Bars in Burma" campaign, developed with creative agency JWT, began with a physical installation and extended into a direct response online banner ad.

Digital ad revenue reaches all-time high in Q1: IAB

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US Internet advertising revenue reached $7.3 billion in the first quarter of 2011, an all-time high and a 23% increase compared with Q1 2010, according to industry group the Interactive Advertising Bureau and advisory firm Pricewaterhouse Coopers.

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