Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
Air New Zealand's click rates soar with help from interactive, dynamic online ads.
Social TV—it's about more than having a Twitter handle.
Old Spice's new Muscle Music video advertisement went viral. We're talking 3.4 million views of Terry Crews making music with his muscles.
Ralph Lauren's New York Times iPad ads are heavily interactive, featuring new content and elaborate e-commerce elements. Direct Marketing News speaks with both Todd Haskell of the Times and Eric Litman of Medialets.
Interactive video formats used to be a niche specialty—but there's no more fertile a time than now for marketers to seize the opportunity of video interactivity.
With design help from digital agency Inwindow Outdoor, Beneful created digital dog parks in five cities across the U.S., including one in a New York subway station.
Jivox has added Brand Engagement Lift to its interactive video engagement analytics offering.
Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.
Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.
Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance.
Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17.
Interactive marketing services company EDO Interactive has hired Sears Holding Corp. and PepsiCo Inc. veteran Jeffrey Fagel as its new VP of brands and marketing development effective immediately, Fagel told Direct Marketing News on Jan. 10.
The turn of the calendar year inevitably incites end-of-year reflections and New Year resolutions. Many times, to welcome in the new, we've got to let some things die. As such, I've been contemplating the evolution of our industry and begun questioning the shelf life of a traditional "campaign" model.
Some marketers may balk at the expense of Volkswagen's videogame for Microsoft Corp.'s Xbox to support the launch of the 2012 Beetle. However, Volkswagen of America EVP and chief product and marketing officer Tim Mahoney says the game — which mirrors the campaign's TV spots, showing consumers driving around in a Beetle and giving passersby high-fives — "seemed ideally suited to reinforce the TV spot."
Human Rights Watch integrated online and offline elements for a recent campaign to free 2,100 political prisoners in Burma. The "Behind Bars in Burma" campaign, developed with creative agency JWT, began with a physical installation and extended into a direct response online banner ad.
US Internet advertising revenue reached $7.3 billion in the first quarter of 2011, an all-time high and a 23% increase compared with Q1 2010, according to industry group the Interactive Advertising Bureau and advisory firm Pricewaterhouse Coopers.
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