Interactive Advertising Bureau
Online ad revenue for 2011 reached a historic high of $31 billion, according to the International Advertising Bureau's (IAB) Internet Advertising Revenue report, published April 18. That number is a 22% increase over 2010's full-year figure of $26 billion, which was also a record-topping figure.
Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?
The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations.
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