Interactive Advertising Bureau

Report: Internet ad revenues hit $31 billion

Report: Internet ad revenues hit $31 billion

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Online ad revenue for 2011 reached a historic high of $31 billion, according to the International Advertising Bureau's (IAB) Internet Advertising Revenue report, published April 18. That number is a 22% increase over 2010's full-year figure of $26 billion, which was also a record-topping figure.

Game time

Game time

Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?

IAB, MMA issue mobile marketing guidelines

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The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...