Interactive Advertising Bureau

Report: Internet ad revenues hit $31 billion

Report: Internet ad revenues hit $31 billion

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Online ad revenue for 2011 reached a historic high of $31 billion, according to the International Advertising Bureau's (IAB) Internet Advertising Revenue report, published April 18. That number is a 22% increase over 2010's full-year figure of $26 billion, which was also a record-topping figure.

Game time

Game time

Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?

IAB, MMA issue mobile marketing guidelines

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The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...