Interactive Advertising Bureau

Report: Internet ad revenues hit $31 billion

Report: Internet ad revenues hit $31 billion

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Online ad revenue for 2011 reached a historic high of $31 billion, according to the International Advertising Bureau's (IAB) Internet Advertising Revenue report, published April 18. That number is a 22% increase over 2010's full-year figure of $26 billion, which was also a record-topping figure.

Game time

Game time

Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?

IAB, MMA issue mobile marketing guidelines

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The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations.

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Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...