Interaction

Direct Response TV's Secret Weapon: The "HI" Factor

Direct Response TV's Secret Weapon: The "HI" Factor

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When it comes to closing the deal, direct response TV advertising may have a distinct, yet not often considered advantage—Human Interaction.

A Hidden Marketing Asset

A Hidden Marketing Asset

3 ways the contact center can provide data, connections, and interactions that can help move marketing forward.

3 Data Do's and Don'ts

3 Data Do's and Don'ts

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Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts.

Infographic: Any Way You Want It, That's the Way You Need It

Infographic: Any Way You Want It, That's the Way You Need It

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When it comes to communicating with brands, customers move to their own beat.

Man vs. machine: Real-time bidding's growing pains

Man vs. machine: Real-time bidding's growing pains

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A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.

IBM Video Series, part 1: John Kennedy, VP, corporate marketing

IBM Video Series, part 1: John Kennedy, VP, corporate marketing

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IBM's John Kennedy chats with Direct Marketing News web editor Allison Schiff about the company's recent State of Marketing 2012 survey.

Infographic: Social media satisfaction at risk?

Infographic: Social media satisfaction at risk?

Customer satisfaction is a key component of any direct marketing strategy. This is true across interaction channels.

What Lady Gaga can teach marketers

What Lady Gaga can teach marketers

While Gaga doesn't top my playlist, her success as a marketer and builder of relationships with fans is impressive to a brand marketer like myself.

How digital profiles reveal greater marketing insights

How digital profiles reveal greater marketing insights

Typically, the most insightful digital profile attributes come from one of three primary sources.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

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Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...