Interaction

Direct Response TV's Secret Weapon: The "HI" Factor

Direct Response TV's Secret Weapon: The "HI" Factor

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When it comes to closing the deal, direct response TV advertising may have a distinct, yet not often considered advantage—Human Interaction.

A Hidden Marketing Asset

A Hidden Marketing Asset

3 ways the contact center can provide data, connections, and interactions that can help move marketing forward.

3 Data Do's and Don'ts

3 Data Do's and Don'ts

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Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts.

Infographic: Any Way You Want It, That's the Way You Need It

Infographic: Any Way You Want It, That's the Way You Need It

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When it comes to communicating with brands, customers move to their own beat.

Man vs. machine: Real-time bidding's growing pains

Man vs. machine: Real-time bidding's growing pains

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A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.

IBM Video Series, part 1: John Kennedy, VP, corporate marketing

IBM Video Series, part 1: John Kennedy, VP, corporate marketing

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IBM's John Kennedy chats with Direct Marketing News web editor Allison Schiff about the company's recent State of Marketing 2012 survey.

Infographic: Social media satisfaction at risk?

Infographic: Social media satisfaction at risk?

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Customer satisfaction is a key component of any direct marketing strategy. This is true across interaction channels.

What Lady Gaga can teach marketers

What Lady Gaga can teach marketers

While Gaga doesn't top my playlist, her success as a marketer and builder of relationships with fans is impressive to a brand marketer like myself.

How digital profiles reveal greater marketing insights

How digital profiles reveal greater marketing insights

Typically, the most insightful digital profile attributes come from one of three primary sources.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

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Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.