When it comes to closing the deal, direct response TV advertising may have a distinct, yet not often considered advantage—Human Interaction.
3 ways the contact center can provide data, connections, and interactions that can help move marketing forward.
Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts.
When it comes to communicating with brands, customers move to their own beat.
A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.
IBM's John Kennedy chats with Direct Marketing News web editor Allison Schiff about the company's recent State of Marketing 2012 survey.
Customer satisfaction is a key component of any direct marketing strategy. This is true across interaction channels.
While Gaga doesn't top my playlist, her success as a marketer and builder of relationships with fans is impressive to a brand marketer like myself.
Typically, the most insightful digital profile attributes come from one of three primary sources.
Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.