Interaction

Direct Response TV's Secret Weapon: The "HI" Factor

Direct Response TV's Secret Weapon: The "HI" Factor

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When it comes to closing the deal, direct response TV advertising may have a distinct, yet not often considered advantage—Human Interaction.

A Hidden Marketing Asset

A Hidden Marketing Asset

3 ways the contact center can provide data, connections, and interactions that can help move marketing forward.

3 Data Do's and Don'ts

3 Data Do's and Don'ts

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Bravo Media LLC and Citrix Systems Inc. share three major data do's and don'ts.

Infographic: Any Way You Want It, That's the Way You Need It

Infographic: Any Way You Want It, That's the Way You Need It

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When it comes to communicating with brands, customers move to their own beat.

Man vs. machine: Real-time bidding's growing pains

Man vs. machine: Real-time bidding's growing pains

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A survey of buyers and sellers of online ads agree on two things: real-time bidding is here to stay, but it needs to develop a human touch.

IBM Video Series, part 1: John Kennedy, VP, corporate marketing

IBM Video Series, part 1: John Kennedy, VP, corporate marketing

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IBM's John Kennedy chats with Direct Marketing News web editor Allison Schiff about the company's recent State of Marketing 2012 survey.

Infographic: Social media satisfaction at risk?

Infographic: Social media satisfaction at risk?

Customer satisfaction is a key component of any direct marketing strategy. This is true across interaction channels.

What Lady Gaga can teach marketers

What Lady Gaga can teach marketers

While Gaga doesn't top my playlist, her success as a marketer and builder of relationships with fans is impressive to a brand marketer like myself.

How digital profiles reveal greater marketing insights

How digital profiles reveal greater marketing insights

Typically, the most insightful digital profile attributes come from one of three primary sources.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.

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Ron Bliwas has stepped down after 32 years as CEO of DRTV agency A. Eicoff & Company, the company said on March 1. Longtime employee Bill McCabe will succeed him in the role, becoming the company's third leader in its 57-year history.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.