InterAct, Albertson's Form In-Store Marketing Agreement

Share this article:
Albertson's grocery chain has agreed to a multiyear marketing agreement with InterAct Electronic Marketing and will install the InterAct eMarketing Network in 500 stores in California and Nevada.


The network will allow Albertson's shoppers to access customized purchase incentives and information before they shop through in-store Web portals. InterAct will provide and operate the portals, and no frequent shopper card program is required to participate in the program. Both Albertson's and participating consumer product manufacturers will take advantage of the program.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.