IntelliQuest in Talks to Be Acquired

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IntelliQuest, Austin, TX, a provider of information-based marketing services to the technology industry, said it's in discussions with certain parties interested in acquiring all or part of the company's operations. The company, which is publicly traded on the Nasdaq stock exchange under the symbol IQST, said it retained investment group Piper Jaffray Inc. as a strategic advisor.


The company also reported a profit of $356,000 in the fourth quarter and a loss for the year of $1.58 million, compared with a loss of $618,000 in the year-ago quarter and a profit of $2.16 million in the preceding year.


Revenues for the more recent quarter and year totaled $11.91 million and $45.7 million, up from revenues of $9.02 million and $36.54 million in the preceding-year periods, respectively.


IntelliQuest said about 40 percent of its total custom research projects used the Internet for data collection in 1998. Its Hi-Tech Household Database has grown to include 11.5 million names.
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