Intellidyn Signs Partnership with Alterian

Share this article:

Alterian, a global provider of customer insight, database marketing and execution solutions, is expected to announce that it has agreed to a partnership agreement with Intellidyn, an analytics and database marketing firm.

Under the partnership, Hingham, MA-based Intellidyn will integrate Alterian's database marketing technology into the company's hosted database marketing service to establish a new analytics platform that customers can manage on-site.

Alterian, Chicago, said the new partnership lets Intellidyn satisfy growing customer demands for direct access to the analytics and control of campaign management.

Through the Alterian Marketing Suite, Intellidyn's financial services customers can access data on 112 million households, as well as Intellidyn's proprietary derived variables, gaining deeper insights into banking, lending and insurance segments.

The agreement with Intellidyn follows several new deals Alterian has secured with major Marketing Service Providers in North America.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.