Direct Line Blog

Intel trying to catch commuters' eyes with interactive OOH campaign

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Commuters at New York's Penn Station tend to be in a rush, but Intel is hoping they slow down for a few minutes to check out the company's interactive out-of-home campaign promoting its Smart TV line. The effort is a good example of marketers trying out-of-home promotions to direct marketing.

The campaign, created by CBS Outdoor, OMD, Outdoor Media Group and Tribal DDB Worldwide, encourages commuters to text to download an app for their smartphones. Consumers who do so will be greeted by interactive touchscreen TVs in the Penn Station rotunda through December 29.

Business Insider's Dan Frommer says the initiative could be a move by Intel to separate itself from Google TV.

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