Intel trying to catch commuters' eyes with interactive OOH campaign

Share this article:

Commuters at New York's Penn Station tend to be in a rush, but Intel is hoping they slow down for a few minutes to check out the company's interactive out-of-home campaign promoting its Smart TV line. The effort is a good example of marketers trying out-of-home promotions to direct marketing.

The campaign, created by CBS Outdoor, OMD, Outdoor Media Group and Tribal DDB Worldwide, encourages commuters to text to download an app for their smartphones. Consumers who do so will be greeted by interactive touchscreen TVs in the Penn Station rotunda through December 29.

Business Insider's Dan Frommer says the initiative could be a move by Intel to separate itself from Google TV.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the ...

What marketers need to know today about the potential customers of tomorrow.

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.