Intel trying to catch commuters' eyes with interactive OOH campaign

Share this article:

Commuters at New York's Penn Station tend to be in a rush, but Intel is hoping they slow down for a few minutes to check out the company's interactive out-of-home campaign promoting its Smart TV line. The effort is a good example of marketers trying out-of-home promotions to direct marketing.

The campaign, created by CBS Outdoor, OMD, Outdoor Media Group and Tribal DDB Worldwide, encourages commuters to text to download an app for their smartphones. Consumers who do so will be greeted by interactive touchscreen TVs in the Penn Station rotunda through December 29.

Business Insider's Dan Frommer says the initiative could be a move by Intel to separate itself from Google TV.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...