5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.
The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.
The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.
Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
These marketers in healthcare, higher learning, and real estate still rely on traditional media—but are electrified by the connectivity of digital channels.
The USPS has been actively developing tools and incentives designed to better connect direct mail and digital channels.
Capturing the right data for customer retention and growth.
The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines.
Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business.
Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns.
Targeting is a graceful exchange between consumer and brand when done right and a clunky, embarrassing gesture when it misses the mark.
Social campaigns are a great way to engage customers, but if those campaigns aren't mobile friendly, it's likely that some customers will be disengaged instead.
In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.
An integrated marketing solution can really benefit a business's bottom-line.
When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions?
Customer experience is king when it comes to travel this holiday season.
When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.
Despite rumors to the contrary, email continues to deliver.
E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software.
Customer-focused, integrated messaging is the key to long-term customer engagement.
Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.
Marketing today is not for the faint of heart. Find an innovative way to keep those balls in the air and customers are going to be captivated.
Over the past couple of years, we've beaten email with the ugly stick—but it's really the near perfect tool for delivering the content that creates the lasting value that converts leads into loyal customers.
Does the term "direct marketing" need a makeover? Our experts weighed in and our readers responded with gusto.
Is it time to rename direct marketing? Readers respond to the September Gloves Off question.
SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.
Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail.
A multichannel approach provides a clearer picture of DRTV's potential.
Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.