Integration

Blurred Lines

Blurred Lines

5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.

Data and the State of Email Marketing

Data and the State of Email Marketing

The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.

Automation That Doesn't Play by the Book

Automation That Doesn't Play by the Book

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The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.

Augment Your Direct Marketing Success With Augmented Reality

Augment Your Direct Marketing Success With Augmented Reality

Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.

News Byte: Demandbase Announces Marketo Integration

News Byte: Demandbase Announces Marketo Integration

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The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

Traditional Marketing Gets Charged Up

Traditional Marketing Gets Charged Up

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These marketers in healthcare, higher learning, and real estate still rely on traditional media—but are electrified by the connectivity of digital channels.

The USPS in the Digital Age

The USPS in the Digital Age

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The USPS has been actively developing tools and incentives designed to better connect direct mail and digital channels.

Not All Data Is Created Equally

Not All Data Is Created Equally

Capturing the right data for customer retention and growth.

Customer Focus Bridges Short and Long-Term Success

Customer Focus Bridges Short and Long-Term Success

The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines.

Lead Management in a Social World

Lead Management in a Social World

Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business.

Video: Jim Parkinson, chief digital officer, Valassis

Video: Jim Parkinson, chief digital officer, Valassis

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Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns.

From Automation to Integration: Beware of the Easy Button

From Automation to Integration: Beware of the Easy Button

Targeting is a graceful exchange between consumer and brand when done right and a clunky, embarrassing gesture when it misses the mark.

It's Time to Mobilize Your Social Fans

It's Time to Mobilize Your Social Fans

Social campaigns are a great way to engage customers, but if those campaigns aren't mobile friendly, it's likely that some customers will be disengaged instead.

The U.S. Postal Service steps up its mobile game

The U.S. Postal Service steps up its mobile game

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In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.

Quit making excuses and start integrating

Quit making excuses and start integrating

An integrated marketing solution can really benefit a business's bottom-line.

Three small steps to Big Data adoption

Three small steps to Big Data adoption

When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions?

Why customer experience will rule travel this holiday season

Why customer experience will rule travel this holiday season

Customer experience is king when it comes to travel this holiday season.

Data: A necessary science

Data: A necessary science

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When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.

Email on a mission

Email on a mission

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Despite rumors to the contrary, email continues to deliver.

Beadaholique's refashioned email program sparkles

Beadaholique's refashioned email program sparkles

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E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software.

The new email messaging mandate

The new email messaging mandate

Customer-focused, integrated messaging is the key to long-term customer engagement.

SoLoMo marketing hits the spot

SoLoMo marketing hits the spot

Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.

No guts, no glory

No guts, no glory

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Marketing today is not for the faint of heart. Find an innovative way to keep those balls in the air and customers are going to be captivated.

Is email the perfect content delivery tool?

Is email the perfect content delivery tool?

Over the past couple of years, we've beaten email with the ugly stick—but it's really the near perfect tool for delivering the content that creates the lasting value that converts leads into loyal customers.

Is it time to rename direct marketing?

Is it time to rename direct marketing?

Does the term "direct marketing" need a makeover? Our experts weighed in and our readers responded with gusto.

Is it time to rename direct marketing? Readers respond

Is it time to rename direct marketing? Readers respond

Is it time to rename direct marketing? Readers respond to the September Gloves Off question.

Sponsored Video: A Demonstration of SnailWorks

Sponsored Video: A Demonstration of SnailWorks

SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.

The blunder of gamification: Gimmicks don't improve communications

The blunder of gamification: Gimmicks don't improve communications

Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail.

DRTV changes channels

DRTV changes channels

A multichannel approach provides a clearer picture of DRTV's potential.

Silverpop and Scribe team up to tap into Microsoft Dynamics CRM

Silverpop and Scribe team up to tap into Microsoft Dynamics CRM

Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.