Marketers aiming to engage customers need to connect systems, data, and processes to enable consistent customer experiences.
When marketing and technology converge, everyone's happy—including the end consumer, says AOL Platforms CEO Bob Lord, speaking at the ARF show today in NYC.
ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.
5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.
The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.
The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.
Thanks in part to the ever-increasing popularity of smartphones and tablets, augmented reality's time has finally come.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
These marketers in healthcare, higher learning, and real estate still rely on traditional media—but are electrified by the connectivity of digital channels.
The USPS has been actively developing tools and incentives designed to better connect direct mail and digital channels.
Capturing the right data for customer retention and growth.
The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines.
Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business.
Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns.
Targeting is a graceful exchange between consumer and brand when done right and a clunky, embarrassing gesture when it misses the mark.
Social campaigns are a great way to engage customers, but if those campaigns aren't mobile friendly, it's likely that some customers will be disengaged instead.
In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.
An integrated marketing solution can really benefit a business's bottom-line.
When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions?
Customer experience is king when it comes to travel this holiday season.
When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.
Despite rumors to the contrary, email continues to deliver.
E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software.
Customer-focused, integrated messaging is the key to long-term customer engagement.
Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.
Marketing today is not for the faint of heart. Find an innovative way to keep those balls in the air and customers are going to be captivated.
Over the past couple of years, we've beaten email with the ugly stick—but it's really the near perfect tool for delivering the content that creates the lasting value that converts leads into loyal customers.
Does the term "direct marketing" need a makeover? Our experts weighed in and our readers responded with gusto.
Is it time to rename direct marketing? Readers respond to the September Gloves Off question.
SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.