April 01, 2013
The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines.
March 12, 2013
Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business.
February 27, 2013
Jim Parkinson, chief digital officer and EVP of digital media at Valassis, talks QR codes, augmented reality, and cool print campaigns.
February 06, 2013
Targeting is a graceful exchange between consumer and brand when done right and a clunky, embarrassing gesture when it misses the mark.
December 27, 2012
Social campaigns are a great way to engage customers, but if those campaigns aren't mobile friendly, it's likely that some customers will be disengaged instead.
December 01, 2012
In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.
December 01, 2012
An integrated marketing solution can really benefit a business's bottom-line.
November 15, 2012
When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions?
October 31, 2012
Customer experience is king when it comes to travel this holiday season.
October 15, 2012
When I decided to attend a session on the science of marketing ROI at the DMA conference, I probably should have realized there'd be some math involved.
October 01, 2012
E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software.
October 01, 2012
Customer-focused, integrated messaging is the key to long-term customer engagement.
October 01, 2012
Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.
October 01, 2012
Marketing today is not for the faint of heart. Find an innovative way to keep those balls in the air and customers are going to be captivated.
September 13, 2012
Over the past couple of years, we've beaten email with the ugly stick—but it's really the near perfect tool for delivering the content that creates the lasting value that converts leads into loyal customers.
September 01, 2012
Does the term "direct marketing" need a makeover? Our experts weighed in and our readers responded with gusto.
September 01, 2012
Is it time to rename direct marketing? Readers respond to the September Gloves Off question.
August 30, 2012
SnailWorks president Dave Lewis chats about the SnailWorks platform for integrating email, landing pages, and other online channels with traditional media to get the most bang for your direct marketing buck.
August 16, 2012
Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail.
August 01, 2012
A multichannel approach provides a clearer picture of DRTV's potential.
July 09, 2012
Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package.
June 11, 2012
More than 80 million unique users access some type of social media on their mobile devices monthly — a statistic top-of-mind on June 11, day one of the MMA forum in New York City.
June 01, 2012
Now that the recession is arguably over, direct marketing agencies are in an especially fortunate position. Given their efficiency and accountability, they're poised for success in the data driven digital marketing revolution — and business is finally beginning to grow, according to many agency heads.
May 17, 2012
Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.
February 01, 2012
Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.
February 01, 2012
Dell strives to better target its customers and market its brand.
January 01, 2012
Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.
January 01, 2012
Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.
December 21, 2011
Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
