Click here to view this event on demand.
E-mail is an excellent channel to integrate with other channels, whether it's a follow-up to a direct mail piece; a remarketing e-mail after someone makes a purchase on a Web site; or an e-mail campaign tied to a loyalty program. DMNews Associate Editor Dianna Dilworth and marketing experts discuss the best ways to make your e-mail campaign a part of a larger multichannel campaign.
The webinar will look at how using e-mail along with other channels such as direct mail, mobile, Web site, in-store promotion, etc. can contribute to a better marketing campaign. We will look at how e-mail metrics can be applied to these other channels to enhance results. In addition, we will discuss why integrating channels, rather than siloing different marketing methods, leads to better customer experience and an increased ROI.
Featured speakers
Lindsay Kloepping, Email Marketing Product Manager, Lyris, Inc.
Sylvia Sierra, VP of Marketing, Access Intelligence
Jeanniey Mullen, Executive Director of the Email Experience Council, EVP, CMO, Zinio
Moderator
Dianna Dilworth, Associate Editor, DMNews
Sponsored by
