Integrating a work of art

Share this article:
While Wal-Mart did its part last year to buoy the increasingly hard-hit nonprofit sector, contributing nearly half a billion dollars to various foundations, the economic downturn is clearly still hitting home for many other nonprofits, literally. I received a call this week from the Philadelphia Museum of Art asking if I would like to donate. This benign gesture is underscored by the fact that I was a member only for a single year nearly nine years ago when I was a freshman in college nearby, and had not been solicited even once since then.

Though the museum appears to be digging deeper than any time in recent memory into its database to find donors, I was surprised to see that calls for contributions are not displayed prominentaly on the museum's site. "Integration" is a keyword saturating the industry these days, and though response is surely better in traditional channels like direct mail and telemarketing, not having a simple Web site callout just makes the effort seem incomplete.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.